Content Strategy

Adeleke Nafisa

Starting at

1,000

About this service

Summary

I help SaaS, manufacturing, cybersecurity, and community-led brands turn scattered ideas into content systems that actually work.

I don’t just plan posts, I map content pillars, design workflows, and build SEO-informed strategies that make every piece of content meaningful, measurable, and aligned with your goals.

Your first content strategy?

I will help you build the engine from scratch so it runs smoothly and scales. Experienced with content already? I will refine what is working, fill the gaps, and connect your messaging across product, audience, and community, all without guesswork.

What makes me different is my background: technical understanding, research-driven insights, and product storytelling. I blend these with strategy to create frameworks that guide your team, streamline execution, and help your brand grow intentionally.

Content should be a system that educates, converts, and builds authority. I help you design that system so it’s clear, structured, and ready to scale.

FAQs

Do you write the content as well?
My focus is on strategy, structure, and systems, not writing every post. I provide content frameworks, briefs, and workflows so your team (or freelancers) can execute efficiently. Writing support can be added if needed, but it is optional.
What industries do you specialize in?
I work primarily with SaaS, manufacturing, cybersecurity, and community-led brands. My technical understanding and product storytelling approach ensure your content is accurate, clear, and strategically aligned.
Can you help improve existing content?
Absolutely. I analyse your current content, identify gaps and opportunities, and refine your messaging and strategy to make it more consistent, engaging, and high-performing.
How do you ensure the strategy aligns with business goals?
I start by understanding your audience, product, and growth objectives, then map content pillars, funnels, and messaging frameworks directly to those goals, ensuring everything we design drives measurable outcomes.

What's included

Content Audit
Evaluate existing content for quality, relevance, performance, and alignment with goals and provide a report identifying gaps and areas for improvement.
Competitor Analysis
Examine your industry, including competitors’ websites, social media, and keyword strategies, to uncover areas where your brand can gain an upper edge.
Ideal Customer Profile (ICP) and Audience Analysis
We begin by defining and analyzing your target audience segments to gain a clear understanding of who your content is addressing. This involves creating 3 detailed buyer personas that capture essential information such as demographics, pain points, motivations, and preferred platforms.
Main Keyword and SERP Analysis
Identify ranking opportunities through SERP analysis to uncover keywords and content gaps that can improve search visibility. Understand search intent to ensure content aligns with what the audience is actively searching for and provide on-page SEO optimization insights to enhance content performance and boost organic traffic.
Content Style Guide
Clear guidelines will be provided for maintaining consistency in tone, voice, formatting, and design across all content.
Content Workflow Framework
A workflow chart will be provided, detailing the content creation processes, and roles. Additionally, suggested tools for streamlining content operations will be recommended
6 Month Content Roadmap
Details roadmap, containing the themes, formats, and publishing timelines for each platform, whether it’s your website, social media, or email marketing. This roadmap answers key questions—who, what, when, where, and why—ensuring every piece of content serves a strategic purpose.
Content Idea Bank
A curated list of 50 topic ideas aligned with goals, audience needs, and market trends. Categorized ideas for various formats (e.g., blogs, videos, social media).
Implementation and Monthly Support Calls
Opportunities to discuss your most pressing concerns and track KPIs.
Presentation
To ensure clarity and understanding, a walkthrough meeting or a recorded video will accompany the deliverables, offering a step-by-step explanation of the strategy and how to implement it effectively.