Content Strategy & Development

Adeleke Nafisa

Starting at

1,000

About this service

Summary

A content strategy is how your brand connects, engages, and grows.

I create custom content strategies that understand your target audience, creating valuable and diverse content formats to deliver measurable results. Whether short-term or long-term, it’s about building authority, driving organic traffic, and achieving your goals.

Let’s build a content strategy that doesn’t just tell your story—it moves your success one block at a time.

Process

If we were to get started, here’s how I’d approach your content:

1. Discovery Session

Begin with a conversation to understand your audience, pain points, and goals.

2. Prioritization

Organize and prioritize the insights from our chat to ensure all key areas are covered.

3. Trackable Documentation System

Develop a system that tracks progress, clarifies roles, and ensures transparency throughout the process.

4. Optimization

Identify opportunities to streamline your content workflow and save time.

5. Content Audit

Review existing content to assess strengths, gaps, and areas for improvement.

6. Audience Research

Conduct detailed research to define and understand your audience's preferences and behaviors.

7. Competitor & Market Analysis

Study competitors and market trends to uncover content opportunities and gaps.

8. Content Models & Funnels

Design strategic content models and funnels tailored to your product or project.

9. Templates & Frameworks

Build reusable content templates, frameworks, distribution flows, lifecycle maps, and content calendars.

10. Content Creation Process

Create or guide your team on the best practices for producing brand-aligned content.

11. Continuous Improvement

Continuously refine each element of the process to enhance productivity and results.

What's included

Content Audit
Evaluate existing content for quality, relevance, performance, and alignment with goals and provide a report identifying gaps and areas for improvement.
Competitor Analysis
Examine your industry, including competitors’ websites, social media, and keyword strategies, to uncover areas where your brand can gain an upper edge.
Ideal Customer Profile (ICP) and Audience Analysis
We begin by defining and analyzing your target audience segments to gain a clear understanding of who your content is addressing. This involves creating 3 detailed buyer personas that capture essential information such as demographics, pain points, motivations, and preferred platforms.
Main Keyword and SERP Analysis
Identify ranking opportunities through SERP analysis to uncover keywords and content gaps that can improve search visibility. Understand search intent to ensure content aligns with what the audience is actively searching for and provide on-page SEO optimization insights to enhance content performance and boost organic traffic.
Content Style Guide
Clear guidelines will be provided for maintaining consistency in tone, voice, formatting, and design across all content.
Content Workflow Framework
A workflow chart will be provided, detailing the content creation processes, and roles. Additionally, suggested tools for streamlining content operations will be recommended
6 Month Content Roadmap
Details roadmap, containing the themes, formats, and publishing timelines for each platform, whether it’s your website, social media, or email marketing. This roadmap answers key questions—who, what, when, where, and why—ensuring every piece of content serves a strategic purpose.
Content Idea Bank
A curated list of 50 topic ideas aligned with goals, audience needs, and market trends. Categorized ideas for various formats (e.g., blogs, videos, social media).
Implementation and Monthly Support Calls
Opportunities to discuss your most pressing concerns and track KPIs.
Presentation
To ensure clarity and understanding, a walkthrough meeting or a recorded video will accompany the deliverables, offering a step-by-step explanation of the strategy and how to implement it effectively.