What's included

• My Process

  If we were to get started, here’s how I’d approach your content: 1. Discovery Session Begin with a conversation to understand your audience, pain points, and goals. 2. Prioritization Organize and prioritize the insights from our chat to ensure all key areas are covered. 3. Trackable Documentation System Develop a system that tracks progress, clarifies roles, and ensures transparency throughout the process. 4. Optimization Identify opportunities to streamline your content workflow and save time. 5. Content Audit Review existing content to assess strengths, gaps, and areas for improvement. 6. Audience Research Conduct detailed research to define and understand your audience's preferences and behaviors. 7. Competitor & Market Analysis Study competitors and market trends to uncover content opportunities and gaps. 8. Content Models & Funnels Design strategic content models and funnels tailored to your product or project. 9. Templates & Frameworks Build reusable content templates, frameworks, distribution flows, lifecycle maps, and content calendars. 10. Content Creation Process Create or guide your team on the best practices for producing brand-aligned content. 11. Continuous Improvement Continuously refine each element of the process to enhance productivity and results.

• Question This Will Answer

  What are we communicating (messages), to whom (audiences), and to what end (goal)? How will we communicate most effectively? (formats, style, topics) What processes and resources are needed to ensure success? (Governance) How do we gauge success and inform ongoing improvement? (measurement)

• Content Strategist & Development Order

  1. Define Goals, Audience, and Messaging Establish your content goals, identify your target audience, and craft key messaging that resonates. 2. Plan Topics, Format, and Style Outline relevant topics, choose appropriate content formats, and define the style that aligns with your brand identity. 3. Align Ideas with Organizational Context Ensure all content ideas are tailored to fit the context, vision, and objectives of your organization. 4. Assign Tasks and Resources Identify all content-related tasks and align them with the roles, skills, and resources available in your team. 5. Publish and Assess Publish the content and monitor its performance, gathering insights for improvement. 6. Review and Refine Evaluate published content, ensuring alignment with your goals, and make adjustments as needed.

• Duration

  For this project, I work best with client(s) who are ready to commit more than 1 month to the project.