Community Strategy & Development

Adeleke Nafisa

Starting at

500

About this service

Summary

I can help you develop a winning community strategy for your upcoming project. We'll build a strong foundation, design engaging experiences, and outline a plan for attracting and activating members.

My approach goes beyond tactics, focusing on core values and success metrics for a thriving, long-lasting community.

Process

If we were to get started, here’s how I’d approach your content:

Begin with a conversation to understand your audience, pain points, and goals.

Organize and prioritize the insights from our chat to ensure all key areas are covered.

Develop a system that tracks progress, clarifies roles, and ensures transparency throughout the process.

Identify opportunities to streamline your content workflow and save time.

Review existing content and platform to assess strengths, gaps, and areas for improvement.

Conduct detailed research to define and understand your audience's preferences and behaviours.

Study competitors and market trends to uncover content opportunities and gaps.

Design strategic content models and funnels tailored to your product or project.

Build reusable content templates, frameworks, distribution flows, lifecycle maps, and content calendars.

Create or guide your team on the best practices for producing brand-aligned content.

Continuously refine each element of the process to enhance productivity and results.

What's included

Purpose Statement
A clear and concise statement that defines the community's reason for existence and the value it provides.
Target Community Profile
A detailed profile of the ideal members the community aims to attract and retain.
Success Frameworks
Based on the conversation with 10 targeted community members, this will include the focus of the community using the SPACES Model
Success Metrics
Measurable indicators to track the progress of the community towards its goals.
Community Feature List
A tabular list featuring content that will be implemented daily, weekly, monthly, quarterly and yearly for creating and sharing valuable content that resonates with the target audience.
Community Management Guidelines
Guidelines for effective communication, moderation, and conflict resolution within the community
Member Research
I am going to talk to 5 targeted members to understand these 3 things: The content or program we should create to help educate and engage our members, how to improve the platform experience for the community members, and what our targeted community members’ goals are.
Competitive Analysis
Overview of existing communities in the same niche, highlighting their strengths, weaknesses, and gaps.
Community Analysis
Breakdown of the community's programs map in the four quadrants of return and effort.
Launch Strategy
Phased plan for pre-launch, soft launch, and official launch activities.
Software Platform Recommendation
Recommendation for a suitable community management platform, with justification based on functionality and client needs.
Resource Allocation
Outline of resources needed for community management (e.g., personnel, budget, tools).