Community Strategy & Development

Starting at

$

1,000

About this service

Summary

I can help you develop a winning community strategy for your upcoming project. We'll build a strong foundation, design engaging experiences, and outline a plan for attracting and activating members.
My approach goes beyond tactics, focusing on core values and success metrics for a thriving, long-lasting community.

What's included

  • Purpose Statement

    A clear and concise statement that defines the community's reason for existence and the value it provides.

  • Target Community Profile

    A detailed profile of the ideal members the community aims to attract and retain.

  • Success Frameworks

    Based on the conversation with 10 targeted community members, this will include the focus of the community using the SPACES Model

  • Success Metrics

    Measurable indicators to track the progress of the community towards its goals.

  • Community Feature List

    A tabular list featuring content that will be implemented daily, weekly, monthly, quarterly and yearly for creating and sharing valuable content that resonates with the target audience.

  • Community Management Guidelines

    Guidelines for effective communication, moderation, and conflict resolution within the community

  • Member Research

    I am going to talk to 5 targeted members to understand these 3 things: The content or program we should create to help educate and engage our members, how to improve the platform experience for the community members, and what our targeted community members’ goals are.

  • Competitive Analysis

    Overview of existing communities in the same niche, highlighting their strengths, weaknesses, and gaps.

  • Community Analysis

    Breakdown of the community's programs map in the four quadrants of return and effort.

  • Launch Strategy

    Phased plan for pre-launch, soft launch, and official launch activities.

  • Software Platform Recommendation

    Recommendation for a suitable community management platform, with justification based on functionality and client needs.

  • Resource Allocation

    Outline of resources needed for community management (e.g., personnel, budget, tools).


Duration

4 weeks

Skills and tools

Researcher
Community Manager
Digital Marketing Specialist
Airtable
Canva
Google Slides

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