Social Media Strategy & Content

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About this service

Summary

Designed to increase engagement, build brand awareness, and convert followers into loyal customers. I ensure scroll-stopping content that aligns with your goals and speaks to your audience.

What's included

  • Social Media Strategy

    Audit of existing social media presence Competitive and audience analysis Platform recommendations (e.g., Instagram, TikTok, LinkedIn) Monthly/quarterly strategy outlining key themes, content pillars, posting cadence, and growth tactics

  • Content Calendar

    Monthly calendar with post topics, captions, hashtags, and media Aligned with launches, events, seasonal campaigns, or brand goals Google Sheets, Notion, or Airtable format available

  • Content Creation

    Custom graphics (static and animated) Short-form videos (e.g., Reels, TikToks, Stories) On-brand photography (if applicable) Copywriting for captions, bios, and highlights


Skills and tools

Social Media Strategist

Facebook

Facebook

Instagram

Instagram

LinkedIn

LinkedIn

TikTok

TikTok