Brand Design
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About this service
Summary
Process
What's included
BRAND PERSONALITY
BRAND POSITIONING | PERSONALITY - Core principles that define the brand. The character and stance the brand will take in its communications.
BRAND MESSAGING
BRAND POSITIONING | MESSAGING - Key phrases and tone suggestions that effectively communicate the brand's value proposition.
COLOR PALETTE
VISUAL IDENTITY | COLOR PALETTE - A selection of primary and secondary colors that represent the brand's personality and messaging.
TYPOGRAPHY
VISUAL IDENTITY | FONTS - Select primary and secondary typeface & font pairings that complement the brand's voice and aesthetic.
LOGO
VISUAL IDENTITY | LOGO DESIGN - The core visual representation of the brand, including primary logo, secondary logo, and submark.
IMAGERY
VISUAL IDENTITY | IMAGERY - Recommended images, illustrations, and patterns that align with the brand's aesthetic and target audience.
BRAND GUIDELINES
STYLE GUIDE | GUIDELINES - Compilation of the brand's strategy, identity, and design system to ensure consistent application of the brand across all mediums.
Skills and tools
Brand Designer
Adobe Illustrator
Adobe InDesign
Adobe XD
Canva
Figma
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