Brand Design

Sophia Romano

Contact for pricing

About this service

Summary

Whether you're just starting out or aiming to revitalize, let's collaborate to create a brand that captivates. Ready to expand your brand further?

Process

Discovery
Project Consultation - During this initial consultation, I will conduct an analysis of your current presence. Together, we will identify your project goals and briefly define a winning strategy.
Proposal - Following our discussion, I will provide you with a comprehensive proposal, outlining the scope, timeline, and deliverables, ensuring complete transparency. Note: Services and pricing may be adjusted based on the scope / needs of the project.
Strategy
Brand Positioning & Creative Direction - A successful brand starts with a solid strategy. I focus on understanding your goals and target audience. After a detailed brand questionnaire, I develop or build upon the personality and messaging that resonates with your audience.
Design
Visual Identity Design - Once the brand strategy is defined, I transition into crafting your brand identity. I creatively align your brand strategy into visually stunning elements. From logos to color palettes and typography, I ensure that your brand identity is unique, recognizable, and aligned with your strategic objectives.
Review & Feedback - Review of the brand identity design elements. Benefit from 2 concepts and 2 rounds of revision to refine the chosen concept.
Guidelines 
Brand Guidelines - When brand identity design elements are finalized, I will create a brand style guide. Consistency is key when it comes to effective branding. Comprehensive brand guidelines combine your strategy and identity, providing you with a clear roadmap. I provide you with a brand style guide document that outlines all the details necessary to maintain a consistent brand look.
Digital Assets - As part of the project completion, I will deliver all the necessary files and digital assets in formats such as PDF or PNG making it convenient for you to access and utilize them as needed.

What's included

  • BRAND PERSONALITY

    BRAND POSITIONING | PERSONALITY - Core principles that define the brand. The character and stance the brand will take in its communications.

  • BRAND MESSAGING

    BRAND POSITIONING | MESSAGING - Key phrases and tone suggestions that effectively communicate the brand's value proposition.

  • COLOR PALETTE

    VISUAL IDENTITY | COLOR PALETTE - A selection of primary and secondary colors that represent the brand's personality and messaging.

  • TYPOGRAPHY

    VISUAL IDENTITY | FONTS - Select primary and secondary typeface & font pairings that complement the brand's voice and aesthetic.

  • LOGO

    VISUAL IDENTITY | LOGO DESIGN - The core visual representation of the brand, including primary logo, secondary logo, and submark.

  • IMAGERY

    VISUAL IDENTITY | IMAGERY - Recommended images, illustrations, and patterns that align with the brand's aesthetic and target audience.

  • BRAND GUIDELINES

    STYLE GUIDE | GUIDELINES - Compilation of the brand's strategy, identity, and design system to ensure consistent application of the brand across all mediums.

Skills and tools

Brand Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe XD

Adobe XD

Canva

Canva

Figma

Figma

More services

Print & Digital Design

Contact for pricing