
Brand Design
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About this service
Summary
What's included
Brand Personality
BRAND POSITIONING | PERSONALITY - Core principles that define the brand. The character and stance the brand will take in its communications.
Brand Messaging
BRAND POSITIONING | MESSAGING - Key phrases and tone suggestions that effectively communicate the brand's value proposition.
Color Palette
VISUAL IDENTITY | COLOR PALETTE - A selection of primary and secondary colors that represent the brand's personality and messaging.
Typography
VISUAL IDENTITY | FONTS - Select primary and secondary typeface & font pairings that complement the brand's voice and aesthetic.
Logo
VISUAL IDENTITY | LOGO DESIGN - The core visual representation of the brand, including primary logo, secondary logo, and submark.
Imagery
VISUAL IDENTITY | IMAGERY - Recommended images, illustrations, and patterns that align with the brand's aesthetic and target audience.
Brand Guidelines
STYLE GUIDE | GUIDELINES - Compilation of the brand's strategy, identity, and design system to ensure consistent application of the brand across all mediums.
Skills and tools