What's included

• Brand Personality

  BRAND POSITIONING | PERSONALITY - Core principles that define the brand. The character and stance the brand will take in its communications.

• Brand Messaging

  BRAND POSITIONING | MESSAGING - Key phrases and tone suggestions that effectively communicate the brand's value proposition.

• Color Palette

  VISUAL IDENTITY | COLOR PALETTE - A selection of primary and secondary colors that represent the brand's personality and messaging.

• Typography

  VISUAL IDENTITY | FONTS - Select primary and secondary typeface & font pairings that complement the brand's voice and aesthetic.

• Logo

  VISUAL IDENTITY | LOGO DESIGN - The core visual representation of the brand, including primary logo, secondary logo, and submark.

• Imagery

  VISUAL IDENTITY | IMAGERY - Recommended images, illustrations, and patterns that align with the brand's aesthetic and target audience.

• Brand Guidelines

  STYLE GUIDE | GUIDELINES - Compilation of the brand's strategy, identity, and design system to ensure consistent application of the brand across all mediums.