Brand Identity

Délcio Baptista

(1)

Starting at

2,500

About this service

Summary

I provide custom brand design that speaks directly to your audience while meeting your business objectives. I specialise in crafting unique and professional brands that capture attention and drive results. Let's make your ideas become truth.

Process

1. Discovery: Firstly, analyze the opportunity and understand what is expected from the project. Look over any briefing provided, and consider the budget and timeline.

2. Research: Conduct thorough research regarding the opportunity. Gain knowledge about the industry, target audience, the company, and the competition. If a briefing isn't provided, formulate one.

3. Ideate: Come up with ideas relevant to the project by creating mood boards, mind maps, and sketches. Develop 2-4 possible paths of action.

4. First Review: Take feedback from the client and audience and choose one path.

5. Materialize: Create final deliverables from 1-2 different paths to each of the relevant deliverables.

6. Second Review: Get feedback from the client and audience again. Choose the final deliverable if multiple paths are provided.

7. Delivery: Provide all the necessary files to the client for the correct implementation of the designs.

What's included

Logo Design
A well-designed logo is a powerful tool for any business, as it can transform how customers perceive your brand and set you apart from competitors. It is crucial to create variations of the logo to ensure its versatility and cover all marketing needs.
Colour Pallet
Brand colours are crucial for conveying personality and values, enhancing recognition, attracting customers, and leaving a lasting impression.
Typography
Typography is super important for brands! It helps you create a unique identity and communicate with your audience. Plus, the right font can make all the difference in how your brand is perceived. Just keep in mind that the cost of fonts is separate from the service.
Guide Book
This guide will assist you in effectively implementing your brand elements while maintaining consistency. “Some think of logo design as a diving competition when really it’s a swimming competition. It’s not how big a splash you make, but how long you keep your head above water.” Michael Beirut
Social Media Templates
With these templates, you can easily design social media posts without the need for extensive graphic design skills.
2 Client Picked Graphic Design Deliverables
Magazines, books, booklets, or posters are not allowed. Complex picks may increase delivery time and price.

Example projects