What's included

• Insight analysis

  An agile process of diagnostic, to capture the stratigic perspective of the product development, analysing all the intern materials and interviewing key collaborator. We start with an overview meeting with your team to outline what you’re building, who you’re building it for, and how you measure product success. Also look at how the product fits into the overall goals for the company, and how best to support those goals moving forward.

• Qualitative Research

  Interviews with customers/supporters to understand their perceptions of their main business challenges and potential solutions paths.

• Quantitative Research

  Development, operationalization and sending of a survey with potential clients and/or consumers

• Trends and Desk Research

  Mapping general trends and behavior at the setor/segment being research, main references of solutions for the identified pains.

• Insights Mapping

  Analyze quantitative and qualitative research results to identify main pain points and initial product needs.