Product & UX/UI Design, App & Software, Web, Mobile, & Desktop

Aya Fathallah

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About this service

Summary

Hello! I'm Aya - Chief Product Designer & UX/UI Designer with 5+ years industry experience. My background:

Prev - Product Designer @ Microsoft

University of California, Los Angeles (UCLA) Graduate (Art, Design, Education).

I deliver end-to-end prototypes optimized to engage users. Thorough experience with wireframing and prototyping entire applications and software across responsive platforms (mobile, web, desktop), UX research and testing, and handoff process with developers for seamless implementation. Keen eye for visual and aesthetic design to tell a story with your brand or company, and create delightful resonant experiences your audience can truly connect with. Proficient at building Design Systems from scratch, scaling, and maintaining them over time.

Process

The design process is tailored to fit the needs of your project. Most importantly, I maintain excellent, efficient, transparent communication throughout and ensure timelines are always met. My general process framework is as follows:

1. Project Brief & Scope

2. Research & Strategy

3. Wireframing & Testing

4. High-Fidelity

5. Revisions

6. Handoff

What's included

Chief Product & UX/UI Designer, 5+ yrs, App & Software Design
I have expertise in a broad range of the Product Design, UX & UI services umbrella having been a product design owner and design project manager. Services include but are not limited to: • User Research & Strategy • User Interface (UI) Design • User Experience (UX) Design • User Interface (UI) Kit & Style Guide Creation • Prototyping & User Testing • User Onboarding & User Interface Animation • Information Architecture (IA) & Content Strategy • User Interface (UI) Design for Different Platforms • User Interface (UI) Design for Emerging Technologies • Design System Creation • Design for Accessibility • Interaction Design (IxD) • User Interface (UI) Motion Design • Conversion Rate Optimization (CRO) • User Interface (UI) Design for Specific Industries • User Interface (UI) Design for Branding & Brand Identity • Front-End Development Integration • Design Thinking Workshops • Design Sprints • User Interface (UI) Design for Legacy Systems
Clickable Prototype
An end-to-end working prototype of your app or software just as your end user would experience it. Used to finalize your MVP, Redesign, or Feature addition(s), and handoff process with engineers & developers for seamless implementation.
UX Audit
An audit of your existing user experience & design ecosystem to identify gaps, usability issues, and impactful opportunities for growth that affect your KPIs.
Design System
A library of interaction patterns, buttons, menus, variants, and any reusable design items your interface or platform may need. Integral for development and scalability.
Website & Landing Page Design
Design using Figma and/or Framer to deliver engaging impactful landing pages and websites for large companies, startups, and personal brands.

Skills and tools

UX Designer

Product Designer

Prototyper