Visual & Digital Design

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About this service

Summary

Hello! I'm Aya - Chief Product Designer & UX/UI Designer with 5+ years industry experience. My background:
Prev - Product Designer @ Microsoft
University of California, Los Angeles (UCLA) Graduate (Art, Design, Education).
I believe in the power of great design in propelling your brand or company towards your vision. I have seen strong design stacks and innovative redesigns work time over time for my clients in reaching their KPIs. Whether you need a website that converts or a social media presence that pops, I can craft captivating designs that resonate with your target audience. I'll develop a cohesive brand identity that sets you apart, from crafting a memorable logo to establishing a consistent visual style guide. Let's collaborate to bring your brand vision to life and make a lasting impression.

Process

Depending on the deliverable, the design process is tailored to fit the needs of your project. Most importantly, I maintain excellent, efficient, transparent communication throughout and ensure timelines are always met. The general framework is as follows:
1. Project Brief & Scope
2. Research & Strategy
3. Drafting & Testing
4. High-Fidelity Design
5. Revisions
6. Handoff

What's included

  • Visual & Digital Design Full Stack Services

    • Visual Identity Design (Logo, Brand Guidelines) • Graphic Design (Print & Digital Marketing Materials) • Illustration (Character Design, Scene Creation) • User Interface (UI) Illustration (Icons, Interface Elements) • Photography & Videography (Product Shots, Brand Storytelling) • Motion Graphics & Animation (Explainer Videos, Social Media Content) • Web Design (Website Layouts, User Interface Integration) • Presentation Design (Slides, Pitches, Investor Decks) • Data Visualization (Infographics, Charts & Graphs) • Editorial Design (Magazines, Brochures, Reports) • Packaging Design (Product Packaging, Brand Consistency) • Environmental Design (Signage, Wayfinding, Physical Space Design) • User Experience (UX) Prototyping (Low & High Fidelity Mockups) • User Interface (UI) Design for Wearables (Smartwatches, Fitness Trackers) • 3D Modeling & Rendering (Product Visualization, Prototyping) • AR/VR Design (Experiences for Augmented & Virtual Reality) • Interactive Design (Web-Based Experiences) • Art Direction (Creative Vision, Style Guide Development) • Design Trend Research & Implementation

  • Website Design

    Crafting the visual layout and user interface (UI) of your website, ensuring it's not only aesthetically pleasing but also user-friendly and optimized for achieving your business goals.

  • Logo Design

    Creating a unique and memorable visual symbol that represents your brand identity and effectively communicates your company's essence in a simple and impactful way. Designing an excellent logo is invalubale for your marketing & brand recognition across physical and digital materials and platforms.

  • Brand Identity & Style Guide

    Brand identity design goes beyond just a logo; it defines the visual language of your entire brand, including colors, fonts, and imagery. A style guide ensures consistency across all marketing materials, solidifying a recognizable and professional brand image.

  • Social Media Design

    Social media design involves creating visually compelling graphics, carousels, and other content specifically tailored to engage audiences on various social media platforms, promoting brand awareness and fostering community interaction. Having a social media presence on the platform(s) that are right for your brand or company whether it be Instagram or LinkedIn, is only as powerful as far in as it is well-tailored to your audience. Great, cohesive, design will dramatically aid that goal.

  • Illustration

    Illustration brings concepts and ideas to life through visual storytelling. It can involve creating characters, scenes, or other visuals that enhance communication, add personality to a brand, or simply capture the imagination. I have experience illustrating both 2D static illustrations for editorial purposes for tech companies and startups, as well as 2D hand crafted animation for use in-app experiences to engage and delight users.


Skills and tools

Visual Designer
Web Designer
Creative Design
Adobe Illustrator
Adobe Photoshop
Adobe XD
Figma
Framer

Industries

Information Technology

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