What's included

• Brand questionnaire

  A comprehensive set of questions designed to gather essential information about your brand, its values, target audience, competition, and desired image. This serves as the foundation for the entire branding process.

• Moodboard and creative direction

  2 proposals. A visual representation of the brand's intended look and feel. This includes imagery, colors, textures, and design elements that capture the desired mood and personality of the brand. The creative direction outlines the overarching vision and strategy for the brand's visual identity.

• Logo suite

  main logo, secondary logo and sub-brand

• Typography

  A selection of fonts and typefaces that align with the brand's personality and visual identity. This includes guidelines for font usage, hierarchy, and formatting to maintain consistency across all brand materials.

• Colour palette

  A carefully curated palette of colors that represent the brand's identity and evoke the desired emotional response.

• Brand guidelines

  A comprehensive document that outlines the rules and standards for implementing the brand identity across various touchpoints. This includes logo usage, typography guidelines, color specifications, imagery styles, and any other visual elements relevant to maintaining brand consistency.

• 3 Mockups

  Visual representations of how the brand identity will appear in real-world applications.