What's included

• Brand Questionnaire (Deep Understanding of the Brand)

  A comprehensive document containing a series of questions aimed at gaining an in-depth understanding of the brand, its values, personality, target audience, competition, and business objectives.

• Moodboard and Creative Direction

  (2 Proposals): Two visual presentations featuring images, colors, textures, and graphic elements that represent the desired aesthetic and ambiance for the brand. Each proposal explores a different creative direction to visualize the possibilities.

• Logo Suite (Primary Logo, Secondary Logo, and Submark)

  A set of logos including the primary logo, which is the main representation of the brand, a secondary logo that can be used in specific contexts, and a submark, which may be a variation of the primary logo for specific uses.

• Typography

  A selection of fonts consistent with the brand identity.

• Color Palette

  A range of specific colors representing the brand's visual identity.

• 2 Communication Materials

  Two tangible communication materials, such as brochures, posters, business cards, etc., implementing the brand's visual identity in a real-world context.

• Social Media Templates (3 Stories, 3 Posts, Profile Picture)

  Predesigned graphic templates for social media posts, including three templates for stories, three for regular posts, and a profile picture consistent with the brand's aesthetic.

• Brand Guidelines

  A detailed document outlining rules and guidelines for the consistent and effective use of the brand identity across different channels and mediums.

• 4 Mockups

  Four visual mockups depicting how the brand identity would be applied in specific contexts, such as product packaging, signage, websites, etc. These mockups help visualize how the brand would be perceived in the real world.