Brand Identity Design

Felipe Montanaro

(0)

Starting at

1,000

About this service

Summary

Does your brand need a boost? Is the logo not working as it should? Here, my role is to give that creative push to transform your visual identity, creating a memorable and unique experience. Together, we’ll develop a brand that won’t go unnoticed!

The process starts with an immersion into your brand's story, understanding what it truly wants to communicate. From there, we’ll perfect every detail:

Logo and variations – After all, every logo needs flexibility to shine in any scenario.

Color Palette – We'll create a combination that not only fits your brand but is also impossible to ignore.

Strategic Typography – No generic fonts! We’ll choose those that truly reflect your brand’s personality.

Custom Graphic Elements – We’ll create details that add that unique touch to your identity, making it even more memorable.

The goal is to have a visual identity that truly tells your story and stands out wherever it goes. Let’s put your brand on the map!

What's included

Discovery Questionnaire
A detailed form to better understand your company and, most importantly, your objectives with the service. This is the foundation for creating something truly aligned with your vision.
Initial Conversation
After completing the questionnaire, we schedule a conversation to dive deeper into the objectives, learn more about you, and gather valuable insights for the strategy. This step is essential for putting together a complete and aligned briefing.
Logo with Variations
Creation of a unique logo, including strategic variations such as: Main and secondary versions; Vertical, horizontal, and seal/emblem formats; Black and white versions for different applications.
Custom Color Palette
Development of a harmonious color palette, with detailed technical specifications to facilitate its application across different media.
Typography
Selection of fonts aligned with the brand’s tone of voice, with the definition of typographic hierarchy for consistent and professional usage.
Supporting Graphics and Custom Brand Elements
Creation of exclusive graphic elements and icons that expand the possibilities for brand application, reinforcing its visual identity.
Project Presentation
At this stage, I present the final result of the entire work, with an overview of the project. I will share the market research I conducted, the strategic design choices, the "whys" behind each decision, and how I arrived at the final result. I will also include mockups and brand applications in different contexts, so you can visualize how it will look in the real world.
Revisions
Our goal is to get it right on the first try, but we understand adjustments might be needed! We offer unlimited revisions within 3 days, respecting the initial briefing. Additional changes can be made with a 40% surcharge on the total price.
Visual Identity Manual
Development of a practical guide with instructions, application rules, and guidelines to ensure your brand is used consistently and effectively.
Optional Services
If you need anything extra to complement the project, just let us know! Whether it’s a social media template, printed material, or something fully customized, we can discuss and add these deliverables before we start or even after the project is finished. This way, your visual identity will be even more complete and tailored to your needs.