What's included

• Discovery Questionnaire

  A detailed form to better understand your company and, most importantly, your objectives with the service. This is the foundation for creating something truly aligned with your vision.

• Initial Conversation

  After completing the questionnaire, we schedule a conversation to dive deeper into the objectives, learn more about you, and gather valuable insights for the strategy. This step is essential for putting together a complete and aligned briefing.

• Logo with Variations

  Creation of a unique logo, including strategic variations such as: Main and secondary versions; Vertical, horizontal, and seal/emblem formats; Black and white versions for different applications.

• Custom Color Palette

  Development of a harmonious color palette, with detailed technical specifications to facilitate its application across different media.

• Typography

  Selection of fonts aligned with the brand’s tone of voice, with the definition of typographic hierarchy for consistent and professional usage.

• Supporting Graphics and Custom Brand Elements

  Creation of exclusive graphic elements and icons that expand the possibilities for brand application, reinforcing its visual identity.

• Project Presentation

  At this stage, I present the final result of the entire work, with an overview of the project. I will share the market research I conducted, the strategic design choices, the "whys" behind each decision, and how I arrived at the final result. I will also include mockups and brand applications in different contexts, so you can visualize how it will look in the real world.

• Revisions

  Our goal is to get it right on the first try, but we understand adjustments might be needed! We offer unlimited revisions within 3 days, respecting the initial briefing. Additional changes can be made with a 40% surcharge on the total price.

• Visual Identity Manual

  Development of a practical guide with instructions, application rules, and guidelines to ensure your brand is used consistently and effectively.

• Optional Services

  If you need anything extra to complement the project, just let us know! Whether it’s a social media template, printed material, or something fully customized, we can discuss and add these deliverables before we start or even after the project is finished. This way, your visual identity will be even more complete and tailored to your needs.