Brand Identity
Starting at
$
4,500
About this service
Summary
FAQs
Do you work with existing brands or only new ones?
Both. This service works for: • New brands building a strong foundation • Existing brands that need a clearer, more consistent identity • Brands preparing for growth, expansion, or repositioning The process adapts to where your brand is today.
Will this work across digital, print, and other touchpoints?
Yes. The identity is designed as a system, not a one-off design. It’s built to work across digital platforms, print materials, content, and future applications
How involved do I need to be?
You’ll be involved at key moments: • Initial alignment and strategy • Reviewing concept directions • Final feedback before handover The process is structured and guided, so you’re never guessing what’s next.
How many revisions are included?
2 rounds of revisions are included at each key stage. This keeps the process focused while allowing room for refinement.
Do you design websites, packaging, or social media assets?
Not as part of this service. However, the identity and guidelines created here are designed to support those applications. Additional execution work can be discussed separately if needed.
What will I receive at the end?
You’ll receive: • A complete visual identity system • Brand guidelines documenting strategy and usage • Organized brand assets ready for real-world application Everything is delivered in a way that internal teams or external partners can easily use.
Is this suitable if I don’t want a full rebrand?
Yes. If your brand needs evolution, refinement, or clarity, not a complete reset, this service can be tailored to that scope.
What's included
Brand Strategy & Positioning Framework
A strategic foundation defining the brand’s positioning, context, audience focus, and key differentiators.
Visual Direction & Creative Concept
A clear visual narrative translating strategy into mood, references, and creative direction.
2 Visual Identity Concept Directions
2 distinct visual pathways exploring different expressions of the brand.
Logo & Logotype System
A flexible logo system including primary logo, secondary versions, and supporting marks.
Typography & Color System
A structured font and color system built for clarity, flexibility, and long-term consistency.
Supporting Brand Elements
Additional graphic elements such as patterns or visual accents, where relevant.
Brand Imagery Direction
Clear visual references guiding photography, content, and overall brand mood.
Brand Guidelines / Brand Book (PDF)
A practical, easy-to-use document outlining strategy, identity logic, and usage rules.
Final Brand Asset Package
Exported brand files prepared for digital and print use.
Duration
6 weeks
Skills and tools
Industries