Visual IdentityEkaterina Gushchina
Many brands need a strong visual foundation but are not ready for a full brand strategy or rebrand.
Visual Identity Essentials focuses on creating a clean, professional visual base that can be confidently used across key brand touchpoints.
This service establishes the core elements of your visual identity, ensuring consistency, clarity, and a cohesive look and feel. It’s designed for brands or projects that need a reliable starting point without overcomplicating the process.
The result is a refined visual identity that looks professional, works across applications, and can be expanded in the future if needed.
What You Get at the End
A clean, professional visual identity foundation
Core brand elements ready for real-world use
A system that can be expanded or evolved later
Clear guidance to maintain consistency
What's included
Brand Understanding & Direction
A focused review of the brief, brand context, and visual goals.
Visual Moodboard
A curated visual moodboard defining the overall look and feel of the brand.
2 Logo Concepts
2 initial logo directions exploring different visual approaches within the defined scope.
Logotype System
A refined logo system including primary and secondary logo versions.
Color Palette
A cohesive color palette supporting brand recognition and visual consistency.
Typography Suite
A structured font system defining primary and supporting typefaces.
Basic Usage Rules
Clear, practical guidelines on how to use the logo, colors, and typography correctly.
Final Logo Files
Exported logo files prepared for digital and print use.
FAQs
No.
This service focuses on visual identity only, with light brand understanding for alignment. If you need deeper positioning and strategic work, Brand Strategy & Visual Identity is a better fit.
Yes.
This is ideal for early-stage brands or projects that need a professional visual base without a full strategic process.
Two rounds of revisions are included to refine the selected direction.
No.
This package focuses on the core visual identity only. Applications can be discussed as a separate scope.
Ekaterina's other services
Starting at$2,500
Duration4 weeks
Service provided by
Ekaterina Gushchina proİstanbul, Turkey
- $5k+
- Earned
- 4
- Paid projects
- 10
- Followers
Visual IdentityEkaterina Gushchina
Many brands need a strong visual foundation but are not ready for a full brand strategy or rebrand.
Visual Identity Essentials focuses on creating a clean, professional visual base that can be confidently used across key brand touchpoints.
This service establishes the core elements of your visual identity, ensuring consistency, clarity, and a cohesive look and feel. It’s designed for brands or projects that need a reliable starting point without overcomplicating the process.
The result is a refined visual identity that looks professional, works across applications, and can be expanded in the future if needed.
What You Get at the End
A clean, professional visual identity foundation
Core brand elements ready for real-world use
A system that can be expanded or evolved later
Clear guidance to maintain consistency
What's included
Brand Understanding & Direction
A focused review of the brief, brand context, and visual goals.
Visual Moodboard
A curated visual moodboard defining the overall look and feel of the brand.
2 Logo Concepts
2 initial logo directions exploring different visual approaches within the defined scope.
Logotype System
A refined logo system including primary and secondary logo versions.
Color Palette
A cohesive color palette supporting brand recognition and visual consistency.
Typography Suite
A structured font system defining primary and supporting typefaces.
Basic Usage Rules
Clear, practical guidelines on how to use the logo, colors, and typography correctly.
Final Logo Files
Exported logo files prepared for digital and print use.
FAQs
No.
This service focuses on visual identity only, with light brand understanding for alignment. If you need deeper positioning and strategic work, Brand Strategy & Visual Identity is a better fit.
Yes.
This is ideal for early-stage brands or projects that need a professional visual base without a full strategic process.
Two rounds of revisions are included to refine the selected direction.
No.
This package focuses on the core visual identity only. Applications can be discussed as a separate scope.
Ekaterina's other services
$2,500