Visual Identity
Starting at
$
2,500
About this service
Summary
FAQs
Is this a full brand strategy?
No. This service focuses on visual identity only, with light brand understanding for alignment. If you need deeper positioning and strategic work, Brand Strategy & Visual Identity is a better fit.
Is this suitable for new brands?
Yes. This is ideal for early-stage brands or projects that need a professional visual base without a full strategic process.
How many revisions are included?
Two rounds of revisions are included to refine the selected direction.
Does this include applications like packaging or website design?
No. This package focuses on the core visual identity only. Applications can be discussed as a separate scope.
What's included
Brand Understanding & Direction
A focused review of the brief, brand context, and visual goals.
Visual Moodboard
A curated visual moodboard defining the overall look and feel of the brand.
2 Logo Concepts
2 initial logo directions exploring different visual approaches within the defined scope.
Logotype System
A refined logo system including primary and secondary logo versions.
Color Palette
A cohesive color palette supporting brand recognition and visual consistency.
Typography Suite
A structured font system defining primary and supporting typefaces.
Basic Usage Rules
Clear, practical guidelines on how to use the logo, colors, and typography correctly.
Final Logo Files
Exported logo files prepared for digital and print use.
Duration
4 weeks
Skills and tools
Industries