Your New Instagram Social Media ManagerMica Lopez
Hi, I'm Mica, a social media manager and content creator specializing in travel, hospitality, and food brands. I build Instagram presences that don't just look beautiful, they work. From strategy and visual direction to content creation, community building, and performance tracking, I handle the full cycle so your social media actually drives results.
Based in Switzerland with experience managing accounts for international brands, I bring a global perspective, bilingual content creation (English & Spanish), and a deep understanding of what makes people stop scrolling in the food, travel, and lifestyle space.
Whether you're a restaurant looking to fill tables, a hotel building brand awareness, or a food brand growing its community, I'll make your Instagram the asset it should be.
What's Included
Full Instagram Management
✔ Strategy & Content Direction ✔ Content Creation ✔ Community Building ✔ Performance Optimization
I take full ownership of your Instagram, from defining the strategy to hitting publish and engaging with your audience daily. You focus on your business, I make sure your brand shows up consistently, beautifully, and strategically.
Instagram Strategy Deck
Content Pillars: Defined themes tailored to your brand goals — whether that's driving foot traffic, building community, or positioning you as the go-to in your niche.
Optimized Bio & Profile: Strategic, searchable bio with clear CTAs, highlight structure, and link-in-bio setup.
Visual Direction: Color palette, typography, grid layout, and content style guidelines to keep your feed cohesive and on-brand.
Competitor & Audience Analysis: Overview of what's working in your space and where the opportunities are.
SEO & Discoverability: Hashtag strategy, keyword-optimized captions, and location tagging to maximize reach.
Monthly Content Calendar
Feed Preview: Visual mockup of the planned grid so you see exactly how your profile will look before anything goes live.
Post Breakdown: Each post with approved copy, hashtags, content pillar tag, and format (Reel, carousel, static, or collab post).
Reels & Video Planning: Concepts, scripts or talking points, trending audio recommendations, and shot direction.
Story Planning: Weekly Stories mapped out with key dates, engagement stickers, behind-the-scenes moments, and promotional beats.
Approval Workflow: Calendar sent for your review → edits incorporated → scheduled and published. Nothing goes live without your sign-off.
Content Creation
15–20 posts/month: Mix of Reels, carousels, static posts, and Stories tailored to your content pillars.
On-brand copywriting: Captions written in your brand voice, English, Spanish, French or bilingual.
Creative Direction: I provide shot lists and visual briefs if you're shooting in-house, or I create content from assets you provide.
Trend Integration: Relevant trending formats and audio adapted to your brand, no generic trends, only what fits your identity.
Community Management
Daily Engagement: Responding to comments, DMs, and Story replies to build real relationships with your audience.
Proactive Outreach: Engaging with relevant accounts, local creators, and potential collaborators in your niche.
UGC Curation: Identifying and resharing user-generated content that strengthens social proof.
Monthly Performance Report
Key Metrics: Follower growth, reach, impressions, engagement rate, and content performance breakdown.
Top Performing Content: Analysis of what resonated most — by saves, shares, reach, and interactions — and why.
Stories Recap: Completion rate, tap-forward/back ratios, engagement, and best-performing formats.
Audience Insights: Who's following, where they're from, and when they're most active.
Recommendations: Clear action items for next month — what to double down on, what to drop, and new opportunities based on data trends.
Starting at$2,000 /mo
Tags
Instagram
Social Media Manager
Social media marketer
Social Media Strategist
Service provided by
Mica Lopez Geneva, Switzerland
Your New Instagram Social Media ManagerMica Lopez
Starting at$2,000 /mo
Tags
Instagram
Social Media Manager
Social media marketer
Social Media Strategist
Hi, I'm Mica, a social media manager and content creator specializing in travel, hospitality, and food brands. I build Instagram presences that don't just look beautiful, they work. From strategy and visual direction to content creation, community building, and performance tracking, I handle the full cycle so your social media actually drives results.
Based in Switzerland with experience managing accounts for international brands, I bring a global perspective, bilingual content creation (English & Spanish), and a deep understanding of what makes people stop scrolling in the food, travel, and lifestyle space.
Whether you're a restaurant looking to fill tables, a hotel building brand awareness, or a food brand growing its community, I'll make your Instagram the asset it should be.
What's Included
Full Instagram Management
✔ Strategy & Content Direction ✔ Content Creation ✔ Community Building ✔ Performance Optimization
I take full ownership of your Instagram, from defining the strategy to hitting publish and engaging with your audience daily. You focus on your business, I make sure your brand shows up consistently, beautifully, and strategically.
Instagram Strategy Deck
Content Pillars: Defined themes tailored to your brand goals — whether that's driving foot traffic, building community, or positioning you as the go-to in your niche.
Optimized Bio & Profile: Strategic, searchable bio with clear CTAs, highlight structure, and link-in-bio setup.
Visual Direction: Color palette, typography, grid layout, and content style guidelines to keep your feed cohesive and on-brand.
Competitor & Audience Analysis: Overview of what's working in your space and where the opportunities are.
SEO & Discoverability: Hashtag strategy, keyword-optimized captions, and location tagging to maximize reach.
Monthly Content Calendar
Feed Preview: Visual mockup of the planned grid so you see exactly how your profile will look before anything goes live.
Post Breakdown: Each post with approved copy, hashtags, content pillar tag, and format (Reel, carousel, static, or collab post).
Reels & Video Planning: Concepts, scripts or talking points, trending audio recommendations, and shot direction.
Story Planning: Weekly Stories mapped out with key dates, engagement stickers, behind-the-scenes moments, and promotional beats.
Approval Workflow: Calendar sent for your review → edits incorporated → scheduled and published. Nothing goes live without your sign-off.
Content Creation
15–20 posts/month: Mix of Reels, carousels, static posts, and Stories tailored to your content pillars.
On-brand copywriting: Captions written in your brand voice, English, Spanish, French or bilingual.
Creative Direction: I provide shot lists and visual briefs if you're shooting in-house, or I create content from assets you provide.
Trend Integration: Relevant trending formats and audio adapted to your brand, no generic trends, only what fits your identity.
Community Management
Daily Engagement: Responding to comments, DMs, and Story replies to build real relationships with your audience.
Proactive Outreach: Engaging with relevant accounts, local creators, and potential collaborators in your niche.
UGC Curation: Identifying and resharing user-generated content that strengthens social proof.
Monthly Performance Report
Key Metrics: Follower growth, reach, impressions, engagement rate, and content performance breakdown.
Top Performing Content: Analysis of what resonated most — by saves, shares, reach, and interactions — and why.
Stories Recap: Completion rate, tap-forward/back ratios, engagement, and best-performing formats.
Audience Insights: Who's following, where they're from, and when they're most active.
Recommendations: Clear action items for next month — what to double down on, what to drop, and new opportunities based on data trends.
$2,000 /mo