Your new TikTok Social Media ManagerMica Lopez
Hi, I'm Mica, a social media manager and content creator who helps travel, hospitality, and food brands win on TikTok. I specialize in creating scroll-stopping short-form content, developing platform-native strategies, and turning trending formats into brand moments that actually drive awareness and foot traffic.
Based in Switzerland with a background in managing TikTok accounts for hospitality and F&B brands, I understand the pace of the platform, what the algorithm rewards, and how to make your brand feel native to the feed — not like an ad people skip.
Whether you're launching on TikTok from zero or looking to turn an inconsistent presence into a real growth channel — I'll build the content engine that gets your brand discovered.
What's Included
Full TikTok Management
✔ Strategy & Creative Direction ✔ Content Creation & Editing ✔ Trend Curation ✔ Community Engagement ✔ Performance Optimization
I take full ownership of your TikTok — from ideation to posting to engaging with your audience. You send me the raw ingredients, I turn them into content that hooks, holds, and converts.
TikTok Strategy Deck
Content Pillars: Defined themes tailored to your brand and the TikTok audience — what works on Instagram doesn't automatically work here, so every pillar is built for the platform's behavior.
Optimized Profile & Bio: Searchable username, keyword-rich bio, strategic link placement, and pinned video selection to maximize first-impression conversions.
Content Style & Tone: Defining your brand's TikTok personality — how you sound, how you show up, what energy you bring. Authentic, not corporate.
Competitor & Niche Analysis: What's working in your space, who's winning attention, and where the white space is for your brand to stand out.
SEO & Discoverability: Keyword strategy for captions and on-screen text, hashtag approach, and sound/trending audio curation to boost visibility on the For You Page.
Monthly Content Calendar
Video Concepts: Each video outlined with a hook, structure, and CTA — designed to capture attention in the first second and hold it.
Post Breakdown: Individual videos with approved script or talking points, on-screen text, hashtags, sounds, and content pillar tag.
Trend Tracker: Weekly updated list of trending sounds, formats, and challenges relevant to your niche — with a recommendation on which to jump on and which to skip.
Posting Schedule: Optimal posting times based on your audience data, with a cadence designed to feed the algorithm consistently.
Approval Workflow: Concepts and edits sent for your review → feedback incorporated → videos posted manually at peak times. Nothing goes live without your green light.
Content Creation & Editing
10–15 videos/month: Mix of trending formats, educational content, behind-the-scenes, POVs, and brand storytelling — all tailored to your pillars.
Short-Form Editing: Dynamic cuts, on-screen text, transitions, sound design, and pacing optimized for TikTok's attention economy.
Hook Writing: Every video opens with a hook tested against what's working on the platform right now — no slow intros, no wasted seconds.
Bilingual Content: Scripts and on-screen text in English, Spanish, or French depending on your target audience.
Trend Adaptation: I don't do generic trends. Every trending format is filtered through your brand identity — only what fits gets made.
Community Engagement
Comment Management: Responding to comments strategically — not just replying, but sparking conversation and encouraging saves and shares.
Reply Videos: Turning the best comments into reply content that fuels the algorithm and deepens audience connection.
Proactive Engagement: Interacting with relevant creators, niche accounts, and potential collaborators to expand your brand's visibility.
Duets & Stitches: Identifying opportunities to engage with trending or complementary content in a way that feels natural and adds value.
Monthly Performance Report
Key Metrics: Follower growth, total video views, average watch time, engagement rate, reach, and profile visits.
Top Performing Videos: Breakdown of what performed best — by views, likes, shares, comments, saves, and completion rate — with analysis of why it worked.
Audience Behavior: Viewer retention curves, peak engagement windows, audience demographics, and geographic breakdown.
Sound & Trend Performance: Which trending audios and formats drove the most reach, and which underperformed.
Recommendations: Clear next steps — what to replicate, what to retire, new content angles to test, and emerging trends worth watching for next month.
Starting at$2,000 /mo
Tags
TikTok
Social media marketer
Social Media Strategist
Service provided by
Mica Lopez Geneva, Switzerland
Your new TikTok Social Media ManagerMica Lopez
Hi, I'm Mica, a social media manager and content creator who helps travel, hospitality, and food brands win on TikTok. I specialize in creating scroll-stopping short-form content, developing platform-native strategies, and turning trending formats into brand moments that actually drive awareness and foot traffic.
Based in Switzerland with a background in managing TikTok accounts for hospitality and F&B brands, I understand the pace of the platform, what the algorithm rewards, and how to make your brand feel native to the feed — not like an ad people skip.
Whether you're launching on TikTok from zero or looking to turn an inconsistent presence into a real growth channel — I'll build the content engine that gets your brand discovered.
What's Included
Full TikTok Management
✔ Strategy & Creative Direction ✔ Content Creation & Editing ✔ Trend Curation ✔ Community Engagement ✔ Performance Optimization
I take full ownership of your TikTok — from ideation to posting to engaging with your audience. You send me the raw ingredients, I turn them into content that hooks, holds, and converts.
TikTok Strategy Deck
Content Pillars: Defined themes tailored to your brand and the TikTok audience — what works on Instagram doesn't automatically work here, so every pillar is built for the platform's behavior.
Optimized Profile & Bio: Searchable username, keyword-rich bio, strategic link placement, and pinned video selection to maximize first-impression conversions.
Content Style & Tone: Defining your brand's TikTok personality — how you sound, how you show up, what energy you bring. Authentic, not corporate.
Competitor & Niche Analysis: What's working in your space, who's winning attention, and where the white space is for your brand to stand out.
SEO & Discoverability: Keyword strategy for captions and on-screen text, hashtag approach, and sound/trending audio curation to boost visibility on the For You Page.
Monthly Content Calendar
Video Concepts: Each video outlined with a hook, structure, and CTA — designed to capture attention in the first second and hold it.
Post Breakdown: Individual videos with approved script or talking points, on-screen text, hashtags, sounds, and content pillar tag.
Trend Tracker: Weekly updated list of trending sounds, formats, and challenges relevant to your niche — with a recommendation on which to jump on and which to skip.
Posting Schedule: Optimal posting times based on your audience data, with a cadence designed to feed the algorithm consistently.
Approval Workflow: Concepts and edits sent for your review → feedback incorporated → videos posted manually at peak times. Nothing goes live without your green light.
Content Creation & Editing
10–15 videos/month: Mix of trending formats, educational content, behind-the-scenes, POVs, and brand storytelling — all tailored to your pillars.
Short-Form Editing: Dynamic cuts, on-screen text, transitions, sound design, and pacing optimized for TikTok's attention economy.
Hook Writing: Every video opens with a hook tested against what's working on the platform right now — no slow intros, no wasted seconds.
Bilingual Content: Scripts and on-screen text in English, Spanish, or French depending on your target audience.
Trend Adaptation: I don't do generic trends. Every trending format is filtered through your brand identity — only what fits gets made.
Community Engagement
Comment Management: Responding to comments strategically — not just replying, but sparking conversation and encouraging saves and shares.
Reply Videos: Turning the best comments into reply content that fuels the algorithm and deepens audience connection.
Proactive Engagement: Interacting with relevant creators, niche accounts, and potential collaborators to expand your brand's visibility.
Duets & Stitches: Identifying opportunities to engage with trending or complementary content in a way that feels natural and adds value.
Monthly Performance Report
Key Metrics: Follower growth, total video views, average watch time, engagement rate, reach, and profile visits.
Top Performing Videos: Breakdown of what performed best — by views, likes, shares, comments, saves, and completion rate — with analysis of why it worked.
Audience Behavior: Viewer retention curves, peak engagement windows, audience demographics, and geographic breakdown.
Sound & Trend Performance: Which trending audios and formats drove the most reach, and which underperformed.
Recommendations: Clear next steps — what to replicate, what to retire, new content angles to test, and emerging trends worth watching for next month.
$2,000 /mo