Conversion Engine by DeAndre HollandConversion Engine by DeAndre Holland
Conversion EngineDeAndre Holland
Cover image for Conversion Engine

Who's this for

For: Small businesses where the website needs to generate leads or sales

What's Included

6-10 page site built around your conversion goal
Strategic page hierarchy based on customer journey mapping
Conversion-optimized landing pages (above-the-fold CTAs, social proof placement, objection handling)
CMS for testimonials, case studies, and blog content
Lead capture forms integrated with your CRM or email tool
Mobile-first responsive design
Technical SEO setup (schema markup, meta structure, Core Web Vitals optimization)
Speed optimization (target: 90+ PageSpeed score)
2 rounds of revisions

Deliverables

A fully launched Webflow site on your own workspace
CMS and form management training
Conversion tracking setup documentation
30-day post-launch check-in to review performance data

Timeline

3-5 weeks from kickoff to launch

Investment

$5,000 - $8,000 (based on page count and integration complexity)
Hosting: Webflow Business plan (~$39/month billed annually) recommended for advanced forms and higher traffic capacity.

What I Need From You

All content centralized in a single folder, categorized in subfolders, and properly named (e.g., "testimonials/client-jane-headshot.jpg" not "photo.png")
Clear definition of your primary conversion goal (lead form submission, booking, purchase, etc.)
Your current customer journey: how do people find you, what questions do they ask, what makes them say yes?
Testimonials with full names or first names with last name initials, titles, and headshots (or permission to request these from clients)
Case study content: the problem, your solution, the result (numbers if possible) (i.e., How we helped company [A] grow [X] over [Y] days.)
Access to your CRM, email marketing tool, and analytics accounts
Competitor URLs and what you think they do well (and poorly)
Any existing brand guidelines, tone of voice docs, or messaging frameworks
Point of contact with authority to approve decisions and provide feedback within 48 hours

Why This Works for Conversion-Focused Businesses

I spent 4 years building websites for enterprise clients, where conversion rate was the only metric that mattered. The site that held the top-converting redesign for an entire year? I built that. You get those same strategies—proven at scale—applied to your business.

Add-Ons (Any Package)

GSAP Animation Package
Custom scroll animations, page transitions, micro-interactions ($800 - $1,500)
Blog/Content Hub Setup
Full CMS architecture for scaling content ($500 - $800)
Webflow Localization
Multi-language setup for international audiences ($1,000 - $2,000)
E-commerce Integration
Webflow native e-commerce (up to 25 products) ($1,500 - $2,500)
CRM/Tool Integrations
HubSpot, Mailchimp, Zapier, etc. ($300 - $600 per integration)
Priority Support Retainer
Monthly maintenance, updates, and priority response ($500/month)

How I Work

Process

Discovery Call (30 min) — We align on goals, timeline, and scope
Strategy Doc — I map out site structure, key pages, and conversion strategy
Design in Figma — You see the full design before any code is written
Build in Webflow — I will develop the site with a clean, maintainable structure
Review & Revise — We refine based on your feedback
Launch & Train — Site goes live, you get CMS training, we celebrate

What You Can Expect From Me

Clear communication—always showing up
Work that looks like it cost 3x what you paid
A site you can actually update yourself
Ownership of everything (you keep your Webflow workspace)

About Me

Webflow Expert (Contra Certified) with nearly 4 years of experience building high-converting websites for enterprise clients. I've shipped component systems used across global teams, held the top-converting website redesign for an entire year, and co-invented a patented animated UI system.
I specialize in:
Conversion-optimized web experiences
GSAP animations and custom interactions
Scalable Webflow CMS architecture
Sites that actually perform (speed, SEO, accessibility)
I don't take every project. I work with founders, creatives, and businesses where Webflow is genuinely the right tool—not a compromise. If your project needs something else, I'll tell you.

Ready to Start?

Book a free 30-minute discovery call to talk through your project. No pressure, no pitch—just a conversation to see if we're a fit.
FAQs

Starting at$5,000
Duration3 weeks
Tags
Figma
Relume
SEO
Webflow
CRO Expert
Lead Generator
Responsive Design
Web Designer
Landing Page Design
Service provided by
DeAndre Holland proNew York, USA
Conversion EngineDeAndre Holland
Starting at$5,000
Duration3 weeks
Tags
Figma
Relume
SEO
Webflow
CRO Expert
Lead Generator
Responsive Design
Web Designer
Landing Page Design
Cover image for Conversion Engine

Who's this for

For: Small businesses where the website needs to generate leads or sales

What's Included

6-10 page site built around your conversion goal
Strategic page hierarchy based on customer journey mapping
Conversion-optimized landing pages (above-the-fold CTAs, social proof placement, objection handling)
CMS for testimonials, case studies, and blog content
Lead capture forms integrated with your CRM or email tool
Mobile-first responsive design
Technical SEO setup (schema markup, meta structure, Core Web Vitals optimization)
Speed optimization (target: 90+ PageSpeed score)
2 rounds of revisions

Deliverables

A fully launched Webflow site on your own workspace
CMS and form management training
Conversion tracking setup documentation
30-day post-launch check-in to review performance data

Timeline

3-5 weeks from kickoff to launch

Investment

$5,000 - $8,000 (based on page count and integration complexity)
Hosting: Webflow Business plan (~$39/month billed annually) recommended for advanced forms and higher traffic capacity.

What I Need From You

All content centralized in a single folder, categorized in subfolders, and properly named (e.g., "testimonials/client-jane-headshot.jpg" not "photo.png")
Clear definition of your primary conversion goal (lead form submission, booking, purchase, etc.)
Your current customer journey: how do people find you, what questions do they ask, what makes them say yes?
Testimonials with full names or first names with last name initials, titles, and headshots (or permission to request these from clients)
Case study content: the problem, your solution, the result (numbers if possible) (i.e., How we helped company [A] grow [X] over [Y] days.)
Access to your CRM, email marketing tool, and analytics accounts
Competitor URLs and what you think they do well (and poorly)
Any existing brand guidelines, tone of voice docs, or messaging frameworks
Point of contact with authority to approve decisions and provide feedback within 48 hours

Why This Works for Conversion-Focused Businesses

I spent 4 years building websites for enterprise clients, where conversion rate was the only metric that mattered. The site that held the top-converting redesign for an entire year? I built that. You get those same strategies—proven at scale—applied to your business.

Add-Ons (Any Package)

GSAP Animation Package
Custom scroll animations, page transitions, micro-interactions ($800 - $1,500)
Blog/Content Hub Setup
Full CMS architecture for scaling content ($500 - $800)
Webflow Localization
Multi-language setup for international audiences ($1,000 - $2,000)
E-commerce Integration
Webflow native e-commerce (up to 25 products) ($1,500 - $2,500)
CRM/Tool Integrations
HubSpot, Mailchimp, Zapier, etc. ($300 - $600 per integration)
Priority Support Retainer
Monthly maintenance, updates, and priority response ($500/month)

How I Work

Process

Discovery Call (30 min) — We align on goals, timeline, and scope
Strategy Doc — I map out site structure, key pages, and conversion strategy
Design in Figma — You see the full design before any code is written
Build in Webflow — I will develop the site with a clean, maintainable structure
Review & Revise — We refine based on your feedback
Launch & Train — Site goes live, you get CMS training, we celebrate

What You Can Expect From Me

Clear communication—always showing up
Work that looks like it cost 3x what you paid
A site you can actually update yourself
Ownership of everything (you keep your Webflow workspace)

About Me

Webflow Expert (Contra Certified) with nearly 4 years of experience building high-converting websites for enterprise clients. I've shipped component systems used across global teams, held the top-converting website redesign for an entire year, and co-invented a patented animated UI system.
I specialize in:
Conversion-optimized web experiences
GSAP animations and custom interactions
Scalable Webflow CMS architecture
Sites that actually perform (speed, SEO, accessibility)
I don't take every project. I work with founders, creatives, and businesses where Webflow is genuinely the right tool—not a compromise. If your project needs something else, I'll tell you.

Ready to Start?

Book a free 30-minute discovery call to talk through your project. No pressure, no pitch—just a conversation to see if we're a fit.
FAQs

$5,000