Digital Marketing & CRM Strategy (Social Media/E-Mail)

Marc Peterson

Starting at

/hr

About this service

Summary

I provide a full-spectrum e-commerce growth strategy tailored to your brand—combining data-driven insights with creative execution. From auditing your site, social, and CRM to developing high-impact marketing strategies, customer segmentation, and exclusive product launch activations, I help brands drive engagement and revenue. With additional design services, including banners, newsletters, and video direction, I ensure your digital presence is not only optimized but visually compelling.

Process

1. Audit & Discovery (Week 1) We start with a deep dive into your current e-commerce store, social presence, and CRM performance. This includes analyzing key metrics like CLV, AOV, and customer behavior to identify growth opportunities.

2. Strategy Development (Week 2) Based on the audit, we create a custom roadmap, including social and email marketing strategies, segmentation plans, and an optimized content calendar to drive engagement and conversions.

3. Content & Creative Execution (Week 3) We design compelling assets using your brand’s existing materials—banners, newsletters, social posts, and optional video or art direction—to elevate your digital storytelling.

4. Campaign & Launch Support (Week 3) From exclusive product drops to paid social advertising, we implement and refine strategies that maximize visibility and revenue. We also assist with experiential activations to bridge IRL and digital experiences.

5. Optimization & Ongoing Support (Ongoing) Post-launch, we monitor performance, adjust strategies, and provide insights to ensure continued growth. Additional creative support and refinements are available as needed.

FAQs

1. What does this strategy service include?
This service provides a full audit of your e-commerce site, social channels, and CRM, plus a tailored strategy for email and social marketing, customer segmentation, paid ads, and exclusive product launch support.
2. How do you segment customers for better marketing?
We analyze key data points like Customer Lifetime Value (CLV) and Average Order Value (AOV) to create highly targeted audience segments, ensuring personalized marketing that drives conversions. Geo-segmentation allows for product and sales channel testing, providing valuable insights through comprehensive A/B testing.
3. Do you provide content creation as well?
Yes! We design banners, newsletters, and social posts using your existing assets. Video and art direction services are available for an additional fee.
4. Can you help with paid social ads?
Absolutely! We assist with paid media strategies, ad creative, and audience targeting to ensure your campaigns are optimized for the best ROI.
5. How does the exclusive product launch assistance work?
We create strategies for product drops, VIP access, and experiential site features to increase hype and engagement around your launch.
6. Do you offer ongoing support after the strategy is delivered?
Yes! We provide post-launch insights, performance tracking, and optimization recommendations. Additional support is available on request.
7. How do payments work?
All payments are processed securely through Contra's system.

What's included

Comprehensive E-Commerce Audit
A deep dive into your site, social media, and CRM to identify strengths, weaknesses, and opportunities for growth.
Social & Email Marketing Strategy
A customized plan to optimize content, engagement, and conversions across social and email channels.
Customer Segmentation & Insights
Data-driven segmentation based on CLV, AOV, and shopping behavior to personalize marketing and retention efforts.
Exclusive Product Launch Strategy
Tailored tactics to drive hype and sales for new product releases, including digital activations and gated access.
Paid Social & Performance Marketing
Campaign planning and optimization for paid social ads (Meta, TikTok, Google) to maximize ROAS and brand reach.
Retention & CRM Optimization
Refining email flows, loyalty programs, and post-purchase engagement to turn customers into repeat buyers.
Content Calendar & Planning
A structured roadmap outlining what content will be served, when, and on which platforms to ensure consistency and engagement.
Graphic Design & Visual Content Creation
Designing banners, newsletters, and social media posts using existing brand assets to maintain brand identity.