Custom Shopify Development & Full Store Buildout

Marc Peterson

Starting at

999

About this service

Summary

I build high-converting, fully optimized Shopify stores that blend strategic e-commerce design with cutting-edge automation and AI-driven enhancements. From UX/UI improvements to digital activations, CRM strategy, and performance optimization, I create seamless shopping experiences that drive sales. Whether you're launching a new store or revamping an existing one, I deliver a tailored, scalable solution designed for growth.

Turnaround: As early as 3 - 5 weeks, depending on complexity.

Process

Project Timeline & Process

1️⃣ Discovery & Audit (Week 1-2)

In-depth analysis of your current Shopify store (if applicable)

Understanding brand goals, target audience, and pain points

Competitive research and performance benchmarking

CRM strategy and automation tool recommendations

2️⃣ Strategy & Wireframing (Week 2-3)

Develop a strategic site map and user flow

Define conversion-focused UX/UI design principles

Plan digital activations (exclusive drops, gated content, etc.)

Outline AI-enhanced product image strategy

3️⃣ Build & Integration (Week 3-5)

Custom Shopify theme development or store revamp

AI-powered content and product imagery implementation

Integration of CRM, email automation, and analytics tools

Mobile optimization and speed enhancements

4️⃣ Testing, Launch & Optimization (Week 5-6+)

Full QA testing across devices and browsers

Final adjustments and optimizations for peak performance

Training on store management and automation tools

Post-launch support and data-driven refinements

Let’s build something that stands out! 🚀

FAQs

How long does the project take?
Timelines vary based on complexity, but most projects take 4-6 weeks. Faster turnarounds may be possible for smaller projects or priority requests.
Can you revamp an existing Shopify store?
Yes! Whether you're looking for a full redesign or targeted optimizations, I can enhance your store’s UX/UI, speed, and conversion performance.
Do you offer post-launch support?
Absolutely! I provide training, performance monitoring, and optional ongoing support to ensure your store continues to grow and evolve.
What if I need custom functionality for a product launch or campaign?
I specialize in digital activations, including exclusive drops, gated content, and engagement-driven campaigns to boost conversions.
Do you work with AI tools for product images and automation?
Yes! I can integrate AI-driven tools for product imagery, automated copywriting, and smart marketing automation to streamline your e-commerce operations.
Can you help with CRM and email marketing strategy?
Of course! I assist with Klaviyo, Tapcart, and other automation tools to create high-converting email flows and personalized customer journeys.
How do payments work?
All payments are securely processed through Contra’s system to ensure transparency and smooth collaboration.

What's included

Full E-Commerce Audit & Strategy Roadmap
Before making any changes, I’ll conduct a complete audit of your existing Shopify store (or e-commerce setup) to identify pain points, missed conversion opportunities, and areas for optimization. You’ll receive a roadmap outlining key improvements, from design tweaks to backend enhancements.
Custom Shopify Store Setup
Whether starting from scratch or revamping an existing store, I’ll set up a high-converting Shopify storefront tailored to your brand’s needs. This includes theme selection, navigation structuring, and essential backend settings to ensure a seamless foundation.
High-Impact UX/UI Design
Create a visually striking and conversion-focused design that aligns with your brand identity while ensuring an intuitive shopping experience. This includes custom page layouts, button placements, and optimized design elements that guide customers toward checkout.
Product & Collection Setup
Upload and organize your products into collections, ensuring each product page is optimized with high-quality images, engaging descriptions, pricing strategies, and variant selections to drive sales.
Mobile-Responsive & Speed-Optimized
Your Shopify store will be fully responsive, ensuring a seamless experience across desktop, tablet, and mobile devices. Additionally, I’ll implement speed optimization strategies to reduce load times and improve overall site performance.
AI-Powered Product Content Creation
Using AI tools, I’ll generate high-quality product images, lifestyle mockups, and engaging product descriptions that help elevate your brand’s visual presence and storytelling.
Custom Digital Activations
Enhance your e-commerce experience with unique features like gated VIP sales, early-access product drops, exclusive discount pop-ups, interactive lookbooks, or time-sensitive campaigns that drive urgency and boost conversions.
Automation & App Integrations
Integrate powerful automation tools like Klaviyo for email marketing, TapCart for mobile commerce, Zapier for workflow automation, and other Shopify apps that streamline your operations.
SEO & Performance Optimization
Your store will be optimized for search engines with structured metadata, keyword-rich product descriptions, clean URLs, and technical SEO enhancements to improve discoverability.
Backend & Checkout Customization
From shipping rates to tax settings, I’ll fine-tune your checkout process to reduce friction and increase completed purchases. This includes upsell/cross-sell strategies and post-purchase engagement flows.
Google & Meta Integrations
set up and configure Google Merchant Center, Google Analytics, and Meta (Facebook & Instagram) Pixel to ensure accurate tracking, ad targeting, and performance insights.
CRM Strategy & Creative Development
I’ll design and implement an effective CRM strategy using platforms like Klaviyo or HubSpot to segment audiences, automate customer touchpoints, and create engaging email/SMS campaigns that drive retention and loyalty.
Post-Launch Support & Optimization
After launch, I’ll provide guidance on tracking key metrics, troubleshooting potential issues, and optimizing performance based on real-time data. Additional refinements or A/B testing can be included for long-term success.