What's included

• Brand Mission Statement Creation or Refinement

  This is the heart of your brand’s purpose. I’ll work with you to craft a clear, concise statement that reflects your company’s core values, goals, and vision. This will guide all your branding decisions moving forward.

• Logo Design or Redesign

  I’ll create 2–3 unique logo concepts tailored to your brand's identity and market. After your feedback, I’ll refine your favorite design over 2 rounds of revisions, ensuring it’s perfect for your brand.

• Brand Color Palette

  A custom color palette will be developed for your brand, consisting of primary, secondary, and accent colors. These colors will be carefully chosen to represent your brand’s personality and to maintain consistency across all visual materials.

• Basic Brand Guidelines

  This document will outline the fundamental rules for using your logo, colors, and typography across different media. It ensures that your brand remains consistent and recognizable, even as you grow.

• Imagery Guidelines

  I’ll provide recommendations for the types of imagery that align with your brand’s look and feel. This includes the suggested photography style, illustration techniques, or patterns that will complement your overall visual identity.

• Typography Guidelines

  I’ll select fonts that align with your brand’s voice and appearance. These guidelines will specify which fonts to use for headers, body text, and digital vs. print formats, ensuring consistency.