What's included

• Brand Mission Statement

  This is the heart of your brand’s purpose. I’ll work with you to craft a clear, concise statement that reflects your company’s core values, goals, and vision. This will guide all your branding decisions moving forward.

• Logo Design or Redesign

  I’ll create 2–3 unique logo concepts tailored to your brand's identity and market. After your feedback, I’ll refine the design over 2 rounds of revisions, ensuring it’s perfect for your brand.

• Brand Color Palette

  A custom color palette will be developed for your brand, consisting of primary, secondary, and accent colors. These colors will be carefully chosen to represent your brand’s personality and to maintain consistency across all visual materials.

• Basic Brand Guidelines

  This document will outline the fundamental rules for using your logo, colors, and typography across different media. It ensures that your brand remains consistent and recognizable, even as you grow.

• Imagery Guidelines

  I’ll provide recommendations for the types of imagery that align with your brand’s look and feel. This includes the suggested photography style, illustration techniques, or patterns that will complement your overall visual identity.

• Typography Guidelines

  I’ll select fonts that align with your brand’s voice and appearance. These guidelines will specify which fonts to use for headers, body text, and digital vs. print formats, ensuring consistency.

• Marketing Collateral

  You can choose up to 5 pieces of marketing collateral to establish your brand across various touchpoints. Options include: - Business Cards: A professional, memorable business card design that aligns with your brand identity. - Social Media Templates: Pre-designed social media templates to ensure your brand looks cohesive on platforms like Instagram, Facebook, or LinkedIn. - Letterhead: A polished, branded letterhead for formal communication. - Brochures: Eye-catching designs that communicate your message clearly to your audience. - Packaging Concepts: Initial designs for product packaging that reflects your brand’s identity. - Signage: Anything from a yard sign to a billboard design. * Anything unlisted is open for discussion during the initial consultation

• Website Branding Elements

  Guidance on how to implement your brand identity into a website. I’ll provide recommendations for the use of your logo, colors, and fonts online, ensuring a seamless transition of your brand from print to digital. (Please note: this doesn’t include actual website design.)

• Consultation on Brand Strategy

  I will offer up to 2 hours of brand strategy consulting. During this time, we’ll discuss long-term brand positioning, messaging, and how to maintain and grow your brand’s impact. This session can help you make informed decisions about your brand’s direction as it scales.