Social media strategy is a critical element of social media marketing, and the social media marketer can provide a comprehensive strategy to achieve the client's goals. The strategy may involve identifying the target audience, understanding their needs, and developing a content plan that aligns with their interests. The social media marketer can also research the competition and analyze industry trends to identify opportunities for growth and engagement.

Content creation is another key deliverable for social media marketing, and the social media marketer can create written and visual content for the client's social media platforms. This can include captions, blog posts, articles, graphics, photos, videos, or other visual assets that are optimized for the platform and resonate with the target audience.

A content calendar is a crucial tool for social media marketers as it helps ensure consistency in posting, improve engagement, and optimize the posting schedule. The social media marketer may create a content calendar, which is a schedule of the content to be posted on social media channels. The calendar may include the content type, posting date and time, and any accompanying visual elements. The content calendar can also help the client plan ahead and avoid last-minute posting, which can be ineffective and inconsistent.

Social media advertising can help the client reach a larger audience, increase engagement, or drive traffic to the client's website. The social media marketer can manage social media advertising campaigns, from ad creation to targeting, to ensure that the client's advertising objectives are met.

Social media analytics and reporting is another deliverable that social media marketers can offer. The social media marketer can provide regular reports on social media performance, including analytics on engagement rates, reach, and conversions. The reports can help the client track progress, identify areas for improvement, and make data-driven decisions.