Visual content is an essential component of social media marketing and can help capture the audience's attention and convey the brand message effectively. The client may receive various types of visual content, including custom graphics, photos, videos, or other visual assets, to accompany written content on social media platforms. Custom graphics can include illustrations, infographics, or branded visual elements that can help make the content more engaging and memorable. Photos can be used to showcase the client's products or services, highlight events or activities, or provide visual context to written content. Videos can be used to provide a more immersive experience for the audience, demonstrate how to use a product, or tell a story about the client's brand. Other visual assets may include animations, GIFs, or memes, which can add humor or entertainment value to the content.