When it comes to social media content, written content is an essential component that can help attract and engage the audience. The client may receive various types of written content for social media platforms, including captions, blog posts, articles, or other types of copy. Here's a detailed explanation of each type of written content that the client may receive:

Captions: Captions are the short text that accompanies visual content such as photos or videos on social media platforms. The captions may provide context, add humor, ask a question, or provide a call-to-action to encourage engagement from the audience.

Blog posts: Blog posts are longer-form written content that can be posted on the client's website and shared on social media platforms. Blog posts can cover a range of topics related to the client's industry, products or services, or trends in the market. Blog posts can be informative, educational, or entertaining to provide value to the audience.

Articles: Articles are similar to blog posts, but they may be longer and more in-depth. Articles can be used to establish the client as an authority in their industry by providing insights, opinions, or analysis on relevant topics.

Other types of copy: Other types of copy may include product descriptions, email newsletters, whitepapers, or case studies. These types of written content can be used to provide more detailed information about the client's products or services, showcase the client's expertise, or provide value to the audience.

The written content provided by the service provider should be tailored to the client's brand voice, target audience, and marketing goals. The content should be engaging, informative, and persuasive to drive engagement, build brand awareness, and generate leads or sales.

Visual content is an essential component of social media marketing and can help capture the audience's attention and convey the brand message effectively. The client may receive various types of visual content, including custom graphics, photos, videos, or other visual assets, to accompany written content on social media platforms. Custom graphics can include illustrations, infographics, or branded visual elements that can help make the content more engaging and memorable. Photos can be used to showcase the client's products or services, highlight events or activities, or provide visual context to written content. Videos can be used to provide a more immersive experience for the audience, demonstrate how to use a product, or tell a story about the client's brand. Other visual assets may include animations, GIFs, or memes, which can add humor or entertainment value to the content.