Logo Design Package

Alyssa Wallace

(0)

Starting at

600

About this service

Summary

The design process starts with a client questionnaire to get an idea of expectations for design, colors, and any ideas the client wants to incorporate. Once the client questionnaire is returned, we will schedule a one on one client meeting via Zoom to go over the questionnaire and plan for your brand!

Once we've met and I've got enough data to work with, I will get to work on my research for your brand and create a brand foundation that I will then present to you. The brand foundation will include color options, font options, custom sketches, and a vision board to get the aesthetic foundation of your logo. Once this is approved, I can get started on your design!

The Design process is the part where everything we've planned in the brand foundation and client questionnaire gets applied along with my creativity and expertise to create three unique sample logos as a starting point in our design process. From the 3 logos the client will decide which features they want to move forward with. Starting with 3 samples gives the client more options to use when it comes to selecting what you'd like for the primary, secondary, and icon or lettermark. The client is given a proof sheet to submit any changes they may want.

Fine Tuning - Once client is satisfied with initial design elements I will move forward to finish the design and the accompanying logos included in the logo package.

Finalization - This is the stage where the client will sign an approval form for your finished logo package, any changes at the finalization stage may incur an additional fee and must be submitted in a proof form. Once approved, I will provide all deliverables and any accompanying files or jpegs you may need for your social media pages.

What's included

Primary Logo
This logo serves as the primary look of your brand and will be the main identifying logo that the logo package will focus around. Client will receive the following files of the Primary Logo: jpg, png, and svg.
Secondary Logo
The secondary logo is similar to the primary logo but lends a bit of flexibility so the client has options for landscape and portrait for use on their social media profiles and banners. Client will receive the following files of the Secondary Logo: jpg, png, and svg.
One color/B&W Logo
This logo is one that can be used for things that require a more simplified version of your primary logo. The one color logo lends itself well to applications such as (and are not included but I can help source printers): Forms, stamps, stencils, die-cut stickers, t-shirts, and anything requiring branding with a more economical, one color approach. Client will receive the following files of the One color/B&W Logo: jpg, png, and svg.
Icon or Lettermark
The Icon or Lettermark is an identifiable part of your brand, that carries your branding for recognizable iconography throughout your business. Client will receive the following files of the Icon or Lettermark: jpg, png, and svg.

Example projects