Web Development

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About this service

Summary

I offer fully custom brand-to-website solutions that combine thoughtful strategy, polished design, and seamless development. By guiding clients through a clear, step-by-step process—from brand identity creation to pixel-perfect web design and development—I ensure every detail reflects their unique vision. My ability to blend creative art direction with technical expertise, including responsive design, SEO, and ongoing maintenance, sets me apart, delivering tailored solutions that are both visually impactful and highly functional.

Process

My Custom Brand-to-Website Process
1. Brand Identity
We begin with a deep dive into your brand’s vision and audience. You’ll fill out a detailed questionnaire, helping me uncover your target market, likes, dislikes, and brand goals. From there, I create two distinct avenues for your brand identity.
Each avenue includes:
A wordmark and brandmark (logo variations)
A thoughtfully curated color palette
A set of fonts tailored to your brand's personality
To help you visualize, I present mock-ups showcasing how these elements work together. You’ll see real-life examples of how the brand identity translates across social media and web applications. Once we align on a direction, I provide a small brand kit for consistent and cohesive branding.
2. UX Flow & Sitemap
With your brand identity in place, I focus on the structure of the website. I:
Map out the user flow to define how visitors navigate the site
Design a clear sitemap, specifying pages, sections, and call-to-actions
Strategically place buttons and touchpoints to ensure an intuitive and engaging user experience
This step ensures we’re aligned on the user journey before moving into design.
3. Visual Direction for Website Design
Before starting the actual design, I collaborate with you to develop a visual direction for the website. This process defines the overall look and feel while focusing on specific design elements that align with your brand, such as:
Visual inspirations and themes
Typography styles and hierarchy
Image treatments, including shapes or effects
Color accents and text styling
General design aesthetics and functional elements
This ensures the website’s design is cohesive, purposeful, and reflective of your brand’s unique identity.
4. Design Comps
With the direction set, I design high-fidelity design comps for every page. These are pixel-perfect previews of how the final site will look. This includes:
Desktop designs
Mobile-optimized designs for responsiveness
Prototypes where necessary to demonstrate interactions
At this stage, the design is highly detailed, ensuring all visual elements align perfectly with your brand.
5. Development
Once the designs are approved, I move into development. I custom-build the site based on the agreed-upon designs, ensuring it’s both beautiful and functional. Key steps include:
Thorough testing for functionality, responsiveness, and performance
A rigorous Q&A process to ensure everything works seamlessly
Connecting domains and setting the site live
Additional services include:
Integrating Google Analytics, Meta Pixels, and cookie compliance tools
Optimizing for mobile responsiveness
6. SEO & Monthly Maintenance
Post-launch, I offer ongoing services to keep your site optimized and up-to-date:
Basic SEO services: Monthly on-page and off-page optimizations to improve search engine visibility
Site updates and maintenance: Ensuring your site runs smoothly and stays current
With a focus on strategy, design, and functionality, my process ensures your brand identity and website align seamlessly to engage and captivate your audience.

What's included

  • Web Development

    I provide fully custom web development services that bring your designs to life with clean, responsive, and functional builds. Whether it’s a dynamic website, a members-only platform, or an e-commerce store, I focus on delivering seamless user experiences across all devices. Every site is developed with precision, ensuring optimized performance, mobile responsiveness, and technical integrations such as domain setup, Google Analytics, and SEO foundations. I transform your vision into a polished, high-performing website that meets both business goals and user needs.

  • Website Sitemap and User Experience Flow

    The Website Sitemap and User Experience (UX) Flow service is focused on creating a seamless, intuitive, and effective user journey for your website. By carefully mapping out your website’s structure and user pathways, I ensure that your audience can easily navigate and engage with your content, leading to better retention, conversions, and overall satisfaction. Key Features: Customized Sitemap Development: Define the hierarchy of your website pages. Organize content to align with your brand goals and audience needs. Ensure clear and logical navigation paths. User Journey Mapping: Identify key user personas and their goals. Chart the optimal paths users take to achieve their objectives on your site (e.g., purchasing a product, filling out a form, or exploring your offerings). Wireframing and Prototyping: Create visual blueprints to illustrate the layout and flow of your website. Test ideas in early development to refine functionality and design. UX Optimization Recommendations: Provide actionable suggestions to improve website usability. Incorporate accessibility standards to ensure inclusivity. SEO and Performance Alignment: Structure the sitemap to enhance search engine indexing and rankings. Prioritize performance optimization for a fast and smooth browsing experience. Benefits: Enhance user satisfaction by simplifying navigation. Increase engagement and conversion rates through optimized flows. Ensure the website aligns with industry best practices for design and user experience. Build a foundation for scalable growth with a strong and adaptable site structure. This service focuses on creating a user-friendly experience that aligns with your brand’s mission and goals, ensuring visitors enjoy a clear and effective journey through your website.

  • Website Visual Direction and Design Elements

    The Website Visual Direction and Design Elements service focuses on collaborating with you to define a clear and cohesive visual approach for your website. Through an interactive exercise, I guide you in exploring visual inspirations and identifying design features that align with your brand's functionality, style, and overall vibe. This process results in a well-defined creative direction tailored to your website. Key Features: Interactive Visual Inspiration Exercise: Collaborate to explore and analyze examples of websites or designs that reflect the functionality and atmosphere your brand embodies. Selection of Key Design Elements: Identify specific features such as typography styles, image shapes (e.g., rounded corners), color accents, heading sizes, and other details that create a unique and consistent aesthetic. Creation of a Visual Direction: Combine the chosen inspirations and elements into a cohesive design framework that provides clear guidance for the website’s overall look and feel. This service ensures the visual direction of your website is fully customized to resonate with your brand’s identity, creating a polished and unified design that aligns with your vision.

Recommendations

(5.0)

Juliet demonstrated a deep understanding of my vision for a website overhaul, then designed, developed and delivered a beautiful, functional site that prioritizes the user experience. She's collaborative and friendly to work with, and proposed creative, custom solutions for specific needs throughout the project and thereafter. Her design work was instrumental in us winning a 2023 Canadian Online Publishing Award for best company feature. If you want your brand to stand out, hire Juliet!

Drummond Munro • Fairgrounds

Client • Dec 17, 2024

Juliet was instrumental in designing the Fairgrounds website, delivering a clean, functional, and visually engaging result. She worked efficiently, understood our vision, and made the process smooth from start to finish. I’d HIGHLY recommend Juliet to anyone looking for thoughtful, well-executed web design.


Skills and tools

Web Developer
Shopify
Webflow

Industries

Marketing

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