What's included

• Create a new Google Tag Manager account

  Register a new GTM account.

• Create a GTM Web Container

  Create a GTM Web Container.

• Create a GTM Server container

  Create a GTM Server container.

• Implement a GTM server side infrastructure

  Setup GTM server side server instances, either automatically (in Google Cloud Platform) or manually in a cloud environment, specified by client, e.g. AWS, Azure, Digital Ocean, etc.

• Setup all necessary DNS records

  Create and verify all DNS records, needed for proper operation of GTM Server Side infrastructure.

• Integrate GA4, Facebook Pixel, Facebook Conversions API (FB CAPI), etc

  Create and configure the necessary tags and settings for proper operation of server-side Google Analytics, Facebook Analytics, Google Ads, etc.

• (Optional) Integrate cookie consent

  Integrate a cookie consent management solution with GTM server side.

• Test

  Verify everything is working and correctly reporting events and conversions.