Intentional Branding that Connects by Njabulo Less Mundane

Intentional Branding that Connects

Njabulo Less Mundane

Contact for pricing

About this service

Summary

I craft modern, strategic brand identities that balance clarity, creativity, and purpose. Through my studio, Less Mundane, I help businesses move beyond surface design to build brands that feel intentional, cohesive, and human, blending agency-level thinking with a refined aesthetic. My process combines strategy, storytelling, and visual craft to create brands that truly connect.

What's included

Visual Identity Exploration
Brand Strategy Session – Define your brand’s purpose, positioning, and visual direction.
Logo Desing
Logo & Variations – Primary logo, secondary marks, and favicon for flexible use.
Communication System
Typography System – Curated type hierarchy for consistent, legible communication. Color Palette & Mood Direction – A balanced palette that reflects your brand’s tone and energy. Brand Voice & Tone Guide – Clear guidance on how your brand speaks across all platforms.
Brand Rollout
Key Brand Assets – Core applications such as business cards or stationery design. Comprehensive Brand Guidelines – A structured document detailing usage, style, and system rules.

Example projects