Content Strategy & Brand Storytelling

Bukola Aladesulu

Starting at

400

About this service

Summary

Every brand has a voice, but not every brand knows how to use it.

I help brands find their voice, shape their story, and communicate with clarity and purpose. Through a mix of research, storytelling, and strategy, I create content systems that make people care, not just scroll.

From defining your messaging pillars to planning content calendars and campaigns, I build storytelling strategies that connect emotionally and perform strategically. I focus on crafting narratives that strengthen your brand identity, attract the right audience, and drive consistent engagement across platforms.

Whether you’re a startup looking to define your story or an established brand aiming to refresh your communication, I’ll help you align your content with your bigger business goals, so every post, article, or email tells the same powerful story.

FAQs

What’s the difference between content strategy and social media management?
Content strategy defines the why, what, and how behind everything you post. It’s the blueprint. Social media management is just one piece of that puzzle, the execution.
Can you help me create actual content too?
Yes! Alongside strategy, I offer full Content Creation & Copywriting services for blogs, social media, newsletters, and campaigns.
How long does it take to complete a content strategy project?
Typically, between 3–5 weeks, depending on brand size and complexity.
Can you be hired for a full-time or contract role?
Oh yes, absolutely. I am open to the possibility of that.
What do you need from me to start?
Basic brand materials, access to current content or analytics, and clarity on your short and long-term goals. I’ll handle the rest.
Do you provide performance tracking tools?
Yes. You’ll receive a customized content performance dashboard or KPI framework to measure progress.

What's included

Brand Story Framework
A structured document that defines your brand story, core message, personality, and tone of voice, ensuring consistency across every channel.
Content Strategy Blueprint
A full strategy that outlines your content pillars, audience insights, storytelling angles, and goals. This includes which platforms to focus on, what kind of content works best, and how to measure success.
Multi-Channel Content Calendar
A detailed monthly or quarterly plan for your content across social media, blogs, and newsletters, designed for engagement, consistency, and ease of execution.
Audience Persona Development
In-depth audience profiles that define who you’re talking to, their motivations, and what kind of stories resonate with them.
Brand Messaging Guide
A practical guide with your key messages, tone guidelines, taglines, and storytelling do’s & don’ts, so your entire team can communicate with one voice.
Campaign Storytelling Strategy
A strategy for themed campaigns (launches, awareness drives, or rebrands), outlining creative hooks, narratives, and visual direction.
Content Audit & Optimization Plan
An assessment of your existing content to identify what’s working, what’s not, and where storytelling can be improved for better engagement and conversion.
KPI & Reporting Dashboard
A simple, data-informed framework for tracking your content’s performance and ensuring your story stays aligned with your goals.

Example projects

Upthrive's Content Strategy & Brand Positioning

Content Strategy for FunZ Finance

Recommendations

(5.0)

Lily Marvellous

Client • Oct 10, 2025

Recommended

I hired Bukola to review my brand’s content, and I was blown away. Her audit was thorough, she spotted every inconsistency and gave me a new messaging framework that actually makes sense. Worth every dollar.

Duration

1 week

Skills and tools

Content Strategist

Marketing Strategist

Social Media Marketer