Intended for brands that have a defined offer but lack consistency in how they are expressed. This level expands the initial foundation into a structured identity system, ensuring coherence across applications. It brings control and alignment to the brand, allowing it to operate more clearly within its environment.

Includes:

Foundational strategy (refined)

Extended visual analysis and positioning clarity

Defined visual identity system

Typography and color system

Structured brand guidelines

Concept exploration is centered around the logo system, as the overall direction is already strategically defined.

Request our services guide document to evaluate alignment before moving forward.