What's included

• Consultation call

  We'll begin with a discovery call to understand your vision for the new brand. We’ll discuss your mission, target audience, and other key elements to guide the design process.

• Moodboard

  Based on our conversation, I’ll create a moodboard to establish a clear direction for your logo. This helps ensure we're aligned on the style and feel for your brand.

• One final logo + a logo alternate

  I'll develop multiple logo concepts and initial designs which will provide you with two logo options to choose from. If necessary, we’ll make one round of logo edits and repeat the same process. Once you pick a logo, I will proceed to create a logo alternate to use when the main logo cannot be used.

• Brand color palette

  We’ll define the color palette that compliments your brand and enhances its identity and personality and incorporate it into your logo

• Brand guidelines

  I’ll compile the final logo, logo alternative, and color palette into a mini brand guideline to help you maintain consistency as you launch and grow your brand.

• Print & digital logo file formats

  Your logos will be delivered in multiple formats that are excellent for print & digital designs.