Throughout all of my experience (as a student and a practicing designer) UX/UI has been a consideration and something I have practiced. Whilst it hasn’t always had centre stage in projects, I belive that having a background in Industrial Design has taught me to zoom out of a project a little bit futher than you might with a strict UX/UI process. Industrial design is innovation lead, and as such, that is the thought process I bring to all design projects

I belive that use of process and software are vital, but merely the foundations of what allows a designer to achieve not only a good and functional solution, but also a beautiful and interesting solution. As such, I hold in very high regard the ability to bring a critical and strategic approach to any design task, drawing from a range of estabilished methodologies and approaches when appropriate.