Paid Ads and Growth Strategy by Mari MadridPaid Ads and Growth Strategy by Mari Madrid

Paid Ads and Growth StrategyMari Madrid

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I help businesses create and manage ad campaigns that attract the right audience and drive real results. Whether the goal is more leads, sales, or brand awareness, I focus on making sure ads are targeted, well-structured, and optimized for performance.

Using Meta (Facebook & Instagram) Ads and Google Ads, I handle everything from audience research and ad creative to budget management and ongoing optimization. I also ensure ads align with your website, SEO, and organic content strategy so every part of your marketing works together.

For businesses looking to launch their first campaign or improve an existing one, I provide a strategy that makes ad spend more effective and helps scale growth.

What's included

Paid Ads Strategy & Setup

Ad strategy tailored to your business goals, audience, and budget. Audience research and targeting (demographics, behaviors, retargeting, and lookalike audiences). Campaign structure setup for Meta (Facebook & Instagram) Ads and Google Ads. Keyword research and competitive analysis for search and display ads.

Ad Creative & Copywriting

High-converting ad creatives (static graphics, carousels, and video ads). Engaging ad copy with clear CTAs to drive conversions. A/B testing of different creatives and messaging to optimize performance.

Campaign Management & Optimization

Ongoing monitoring and real-time adjustments to improve performance. Bid and budget optimization to get the most out of your ad spend. Testing different audience segments, placements, and ad variations.

Performance Tracking & Reporting

Weekly or monthly ad performance reports with key metrics (click-through rate, cost per result, conversions). Insights and recommendations to scale high-performing ads and improve underperforming ones. Retargeting strategies to capture lost leads and maximize return on investment.

Example work