Brand Identity Creation

Daniel Albert

(1)

Starting at

1,000

About this service

Summary

Need a full brand strategy for your new business?

I can provide a full suite of professional branding services and have a new brand identity for you in weeks!

How is that possible?

Glad you asked! Let's break it down.

Consultation:

Let's discuss the bones of what it is you're looking for. What does your business specialize in, what sets you apart? What design style are you looking for and does it match the intentions and clientele of your business? These are the types of problems we will solve together!

Moodboarding:

I design based on our consultation a visual representation of where I think the brand should go using different images, colors and brand examples from existing brands within your industry. This allows you to see the foundation of your branding before we even begin.

Stylescapes:

Once we've gotten the basics out of the way with our consultation and moodboard I'll design three stylescapes to help us hone in on a direction for the brand. Think of a stylescape as a moodboard on steroids. Direct examples of proposed fonts, design elements and more that will help us convey to your customers exactly what your business is all about.

Design:

With a clear vision in mind based on our selected stylescape my creative juices are flowing and I get started on a professional brand strategy for your business. I keep an open dialog during my ideation process and after several rounds of revisions we settle on a final look together that includes a logo suite, brand colors, brand guidelines and supplementary elements that will help you show off your brand with style!

I SHOULD CHOOSE THIS OPTION IF?

I have a clear vision for my product or service.

I need professional branding that will make people take me seriously.

I want to get my branding done right the first time to avoid a rebrand in the future.

I prefer quality over quantity.

I refuse to compromise on a consistent brand look.

What's included

Logo Suite
A unique and creative logo suite can help any business stand out. Typically a logo suite consists of all the logos necessary for your business or service the thrive. That includes any logotype, icon or combination thereof to fit any and all formats from the tiniest favicon to full scale billboards.
Brand Guidelines
Brand Guidelines help insure your new logo is being used to represent your brand or service in the best possible light. In order to make sure your company is not misrepresented it is important that your new logos be used in a specific way. These guidelines may include when and where to use specific logos from your logo suite, Do's and Don't's of using your logo, typefaces to use in relation to your business or service, and branded colors and how to use them.
Logos In Action
It's important to have your vision fully realized and nothing helps to bring your new brand identity to life more than seeing your logo in action. This can include anything from rough package design ideation to branded merch or social media mock ups. It's important that your new brand identity has been tested in real world scenarios to ensure it is not only functional, but that it stands out and will help your brand achieve it's goals.
Additional Assets
Additional branded assets that can be used for future branding projects. Usually a brand pattern and some supplementary illustrations.

Example projects