Crafting Cohesive Brands from Logo to Launch
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About this service
Summary
Process
FAQs
What’s included in a brand identity package?
Typically, it includes a logo suite, color palette, typography system, brand guidelines, and essential collateral like business cards or social media templates—depending on your needs.
How long does the branding process take?
Most brand identity projects take 2–4 weeks, depending on scope, feedback rounds, and deliverables.
Will I get all the files I need for print and web?
Yes! You’ll receive high-resolution, print-ready, and web-optimized files in multiple formats, along with source files if included in the package.
Can I request changes after the final delivery?
Minor tweaks may be included within a set revision window. Additional changes after final approval can be handled and discussed.
Do you offer ongoing design support after branding is complete?
Absolutely! I offer retainer options and à la carte services to help with future design needs like packaging, social content, or website design.
What's included
Design system
A complete logo identity includes the primary logo, alternate versions (such as stacked, icon-only, or responsive formats), and supporting brand marks to ensure flexibility across all platforms. Along with this, you'll receive art direction for how the logo and supporting elements should be applied—covering layout guidance, spacing, placement, and visual hierarchy—so the brand remains consistent and visually impactful across digital, print, and environmental touchpoints.
Brand Guidelines / Style Guide
The brand guidelines include clear rules for logo usage, detailed specifications for color and typography, and direction on image style—whether photography or illustration. They also outline essential do’s and don’ts to maintain consistency, define tone of voice (if part of the scope), and showcase mockups that demonstrate how the brand comes to life across various applications.
Collateral & Assets (Optional, Based on Scope)
Collateral deliverables may include business cards, letterhead, and custom email signatures for consistent professional communication. Social media templates, presentation decks, and packaging or label designs ensure your brand looks cohesive across platforms. Website UI mockups or landing page designs provide a strong digital presence aligned with your visual identity
Final File Deliverables
High-Resolution Exports (PNG, JPG, PDF) Vector Files (AI, EPS, SVG) Web-Optimized Files (for digital use) Editable Source Files (if agreed) Organized File Folder System for client handoff
Example projects
Recommendations
(5.0)
Client • May 6, 2025
Recommended
Working with Avni on the Studio Grain website was such a great experience. She got the vibe of the brand right away and did a deep dive into furniture retail sites to help make our content way more thoughtful and complete. Her eye for design is super sharp, and she even used AI to enhance our graphics in really smart ways. She went above and beyond—suggested subtle animations that added just the right touch. Super detailed, super creative, and just really great to work with.
Skills and tools
Brand Designer
Graphic Designer
Typographer
Adobe Illustrator
Adobe Photoshop
Industries