What's included

• User research findings and insights, Competitive Audit

  Conducting user research through interviews, surveys, and usability tests to gather insights on user behaviour, preferences, and pain points.

• User Personas, User Flows and Journey Maps

  Developing user personas that represent the key user groups for the product. Creating user flows and journey maps that depict the user's interactions with the product from beginning to end. This includes identifying pain points and areas for improvement.

• Wireframes and lo-fi/hi-fi prototypes

  Designing low-fidelity wireframes and high-fidelity prototypes that communicate the product's functionality and user experience.

• Visual design: design systems and style guides

  Developing a visually appealing and cohesive design language that aligns with the product's brand and communicates the product's value proposition. Creating design systems and style guides that ensure consistency across all product touchpoints and enable scalability.

• Usability testing and evaluation

  Conducting usability testing to evaluate the effectiveness of the design solutions and identify areas for improvement.