Branding

The Amyaz

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About this service

Summary

As a Brand Designer, I specialize in creating cohesive and visually compelling brand identities that resonate with your audience, from logos and typography to packaging and digital assets. What sets me apart is my ability to blend creativity with strategy, ensuring that each design not only looks stunning but also aligns with your brand’s core values and long-term business goals. I focus on delivering designs that are both timeless and adaptable, tailored to elevate your brand presence across all platforms.

Process

Discovery & Research
Initial Consultation: Understand the client's vision, goals, and target audience.
Market Analysis: Research industry trends, competitors, and target demographics to identify opportunities and gaps.
Brand Audit: Assess the existing brand identity, strengths, weaknesses, and customer perception.
Brand Strategy Development
Define Brand Positioning: Establish the unique value proposition and differentiators of the brand.
Target Audience Personas: Create detailed profiles of ideal customers to tailor the brand messaging and visuals.
Brand Voice & Messaging: Develop key messages, tone, and voice that resonate with the target audience.
Visual Identity Creation
Logo Design: Develop a unique and memorable logo that reflects the brand’s essence.
Color Palette & Typography: Select a cohesive color scheme and typography that aligns with the brand personality.
Imagery & Style Guidelines: Create visual guidelines that encompass photography styles, iconography, and overall aesthetics.
Application of Branding
Marketing Collateral: Design business cards, brochures, and promotional materials consistent with the brand identity.
Digital Assets: Develop website layouts, social media graphics, and email templates that embody the brand.
Packaging Design: Create packaging that enhances the product experience and reinforces the brand identity.
Implementation & Launch
Brand Guidelines: Compile a comprehensive brand manual detailing usage rules for logos, colors, typography, and other brand elements.
Launch Strategy: Plan a launch campaign that effectively communicates the new brand identity to the target audience.
Internal Rollout: Ensure all team members are aligned with the brand vision and understand how to represent it consistently.
Monitoring & Evaluation
Feedback Collection: Gather input from customers and stakeholders on the brand’s perception and effectiveness.
Performance Metrics: Analyze brand performance through engagement, sales, and market presence.
Ongoing Refinement: Make adjustments as needed based on feedback and evolving market trends to ensure the brand remains relevant and impactful.

What's included

  • Brand Discovery & Strategy

    - Initial brand consultation to understand the brand’s vision, mission, audience, and goals. - Comprehensive brand strategy document outlining brand positioning, messaging, and target market analysis.

  • Logo Design

    - Custom logo design with multiple initial concepts for review. - Final logo in various formats (AI, EPS, PNG, JPG) for digital and print use. - Black and white, color, and alternate logo versions.

  • Brand Color Palette

    - Carefully selected primary and secondary color schemes that reflect the brand’s personality. - HEX, RGB, and CMYK codes for consistency across digital and print mediums.

  • Typography Guidelines

    - Selection of primary and secondary fonts for headings, body text, and other applications. - Usage guidelines for consistent typography across all platforms.

  • Brand Style Guide

    - Comprehensive brand guidelines covering logo usage, color palette, typography, imagery, and tone of voice. - Instructions on maintaining brand consistency in all communications and design elements.

  • Social Media Branding

    - Custom-designed social media profile and cover images for platforms like Instagram, Facebook, LinkedIn, and Twitter. - Branded social media templates for posts and stories.

  • Packaging Design

    - Custom packaging design for products (if applicable), including labels, boxes, and bags. - Print-ready packaging files in the required format and size.

  • Marketing Collateral

    - Design of brochures, flyers, posters, and other promotional materials. - Ready-to-use files for both digital and print campaigns.

  • Website Brand Design (Optional)

    - Design of brand-aligned website elements such as homepage visuals, banners, and icons. - Visual guidelines for web development to ensure a cohesive online brand presence.

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

Industries

Brand Marketing

Work with me

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