Motion Design

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About this service

Summary

As a motion designer, I specialize in creating visually engaging animations that bring ideas to life through dynamic storytelling and seamless motion graphics. My unique approach combines creative innovation with a deep understanding of brand identity, ensuring that each project not only captivates the audience but also reinforces the client’s message with precision and flair.

Process

Discovery & Briefing
Initial consultation to understand project goals, target audience, and brand guidelines.
Gather necessary assets (logos, fonts, visuals) and create a project brief outlining the scope, timeline, and deliverables.
Research & Concept Development
Research industry trends, competitor analysis, and visual inspirations.
Develop creative concepts, mood boards, and initial style frames to define the look and feel.
Storyboarding & Script
Create a detailed storyboard illustrating key scenes, transitions, and visual flow.
Develop a script (if applicable) to outline the narrative or messaging for the animation.
Design & Asset Creation
Design key visuals, illustrations, and assets based on the approved storyboard.
Create character designs, typography treatments, and other elements to be animated.
Animation & Motion Graphics
Animate the storyboard using 2D/3D motion design techniques, incorporating smooth transitions and dynamic movements.
Add kinetic typography, special effects, and visual enhancements.
Sound Design & Music
Sync animations with custom sound design, voice-overs, or background music.
Ensure sound elements align with the visuals for a cohesive viewing experience.
Feedback & Revisions
Present the initial draft to the client for review and gather feedback.
Implement revisions (up to three rounds) based on client input to refine the final product.
Final Delivery
Render the final animation in the required formats (MP4, MOV, GIF, etc.) and resolutions for different platforms.
Provide source files and project documentation (if requested).
Post-Launch Support
Offer support for any additional tweaks or technical issues after project delivery.
Provide guidance on best practices for using the animation across platforms.

What's included

  • Logo Animation

    - High-quality animated version of the client’s logo. - Multiple styles (e.g., minimal, complex, abstract) based on brand identity.

  • Explainer Video

    - Short, engaging videos explaining product features, services, or processes. - Includes voice-over, script, and custom animations.

  • Social Media Video Animations

    - Short-form motion content for Instagram, Facebook, TikTok, and YouTube. - Engaging animations that adhere to platform-specific requirements.


Skills and tools

2D Animator
Animator
Adobe After Effects

Industries

Animation

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