What's included

• Discovery and Strategy:

  Project brief: A document outlining the client's goals, target audience, project scope, and timeline. Competitor analysis: Research on the client's competitors to identify strengths, weaknesses, and opportunities. User personas: Detailed profiles representing the website's ideal users. Site map and user flow: Diagrams outlining the website's structure and how users will navigate it. Wireframes: Low-fidelity layouts showing the basic page structure and functionality.

• Visual Design:

  Mood board: A collection of images and inspiration that define the website's visual style. Logo and branding elements: If included in the project scope, a logo and other branding elements for the website. Style guide: A document outlining the website's typography, color palette, imagery, and other design elements. High-fidelity mockups: Detailed mockups of the website pages with final design elements and branding.