What's included

• Essential Elements:

  Logo: Primary logo in various formats (e.g., .ai, .eps, .png, .jpg) and color variations (e.g., primary, secondary, monochrome). Color palette: Defined color palette with hex codes and swatches for brand colors, including primary, secondary, and accent colors. Typography: Selection of two or three fonts for headings, body text, and accents, with font names, weights, and usage guidelines. Brand imagery: A set of high-quality brand images (photos, illustrations, patterns) that align with the brand identity and are appropriate for various marketing materials. Brand guidelines: A comprehensive document outlining the brand's voice, tone, messaging, values, and visual identity guidelines for consistent application across all communication channels.

• Additional Elements

  Submarks and variations: Additional logo variations or submarks for specific applications (e.g., social media icons, mobile app icon). Stationery design: Templates for business cards, letterhead, envelopes, etc. Social media templates: Pre-designed templates for social media platforms like Facebook, Instagram, Twitter, etc. Presentation templates: Branded slide decks for presentations. Digital assets: Icons, buttons, infographics, and other digital elements consistent with the brand identity. Brand voice guide: Specific guidelines for brand voice and tone in written communication (e.g., website copy, emails, social media posts).