Customer Lifecycle Journey Roadmap by Matthew GalCustomer Lifecycle Journey Roadmap by Matthew Gal

Customer Lifecycle Journey RoadmapMatthew Gal

Cover image for Customer Lifecycle Journey Roadmap

*Recommended for brands doing $5m+/year in revenue

⭐️⭐️⭐️⭐️⭐️ "This is quality work. A lot of other people talk, but it seems like they don't have an idea of what they’re really talking about. [This audit] provided a lot of actionable insights that we could get started on and helped refine our email strategy." – Rick, Co-Founder of Rest.com

If you're an eCommerce brand that wants to take their brand to the next level, but you're...

👉 Hitting a glass ceiling with your customer acquisition costs on Meta 👉 Seeing less marginal growth across all channels 👉 Feel like you've tried everything already

...This is for you.

Our Customer Lifecycle Journey Roadmap:

🩺 Diagnoses your business based on key customer metrics ✅ Reviews your current marketing efforts and what you're doing well ⚠️ Determines what's limiting your growth 📍 Provides clear action items on what to do next

What's included

Customer Lifecycle Journey Roadmap

A full roadmap of the Customer Lifecycle Journey. Broken up into the three main customer pillars of: 👉 Acquisition 👉 Conversion 👉 Retention/Loyalty This document outlines all the touch points a customer has or can potentially have with your online brand across all marketing and media channels, which include: • Website/Popups • Email/SMS/Direct Mail Flows • Email/SMS/Direct Mail Campaigns • Email/SMS/Direct Mail Segments • FB/IG/YT/GG Ads • Organic Social Media I spend dozens of hours meticulously reviewing each one of these channels and: 📊 Analyze overall business metrics and customer data ✅ Review your current marketing efforts and what you're doing well ⚠️ Determine what's limiting your growth across your marketing channels 📍 Provide a 3-6 month business growth roadmap with clear action items

Retention Flows Plan

This Retention Flows Plan provides a complete breakdown of your email and SMS flows. Broken up into different channel segments of the Customer Lifecycle Journey, it accurately maps out: 👉 Your existing flows 👉 Content briefs 👉 Timings & flows filters

FAQs

I break up the main touch points across all channels into 7 main stages of awareness: 1. AWARENESS – Goal: Lead Generation 2. INTEREST – Goal: Collect Info 3. CONSIDERATION – Goal: Conversion 4. PURCHASE – Goal: LTV / AOV 5. POST-PURCHASE – Goal: Cross-Sell 6. RE-PURCHASE – Goal: Winback 7. ADVOCACY – Goal: Loyalty & Referrals

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