Email Marketing Foundation Setup

Pro

Matthew Gal

Starting at

$

1,500

About this service

Summary

*Recommended for brands doing $10k/mo in revenue
As you're generating demand for your products and acquiring new customers...
It's important to expand your email (and SMS) marketing channels to drive more incremental revenue from your existing customer base.
Our goal for this project is to jumpstart your Klaviyo email marketing channel by building your email list, establishing core email flows, and sending highly-engaging emails to convert your audience.

Process

First off, I'll send over an in-depth questionnaire to fill out that will cover everything I would ever need from you to get started – from basic business info to brand voice and style. After that, we'll hop on a quick call to review the sheet, discuss your goals, and clarify what you want to achieve.
I'll initially set up proposed Flows Plan and Email Design Template that outline and follow the scope of work. These will be sent over to you for review and collaboration.
I'll start the copywriting/design process for emails, SMS messages, and any agreed-upon marketing material. Soon after the drafts are completed, they're sent to you for review.
Once you give the clear for takeoff, I'll get these marketing materials off the ground into their respective flow, campaign schedule, or other necessary placements. 
After the marketing materials are properly set up and live, I'll review and report on marketing performance, and make adjustments if necessary. 
If the scope of work or agreement includes ongoing retention marketing management (on a monthly, quarterly, or annual basis), this process will be repeated for all future marketing materials.

What's included

  • New Email Design Template 🎨

    It’s important to maintain a consistent brand image throughout all your marketing - including your emails. We can update your existing emails with a brand new updated style for maximum conversions and engagement.

  • Core Segmentation Audiences 👨‍👩‍👧‍👦

    This helps with deliverability and avoiding the spam folder while also allowing us to know your audience better.

  • Welcome Flow 👋

    This flow shares the brand story, nurtures your new subscribers, highlights your USP, and most importantly... converts new subscribers into customers within the first 7-10 days.

  • Abandoned Cart Flow 🛒

    It segments customers based on certain criteria to reduce abandoned carts and increase recovered revenue.

  • Browse Abandonment Flow 👀

    This turns casual browsers into buyers, without being pushy or salesy. These are oftentimes our clients' highest converting sequences... and pay for themselves many times over.

  • New Visitor Popup 📈

    This is to turn website visitors coming from paid and organic traffic into email subscribers whom we can contact later.

  • (Optional) Exit Intent Popup 📈

    This is a last-ditch effort to grab people’s attention and get them to subscribe to the newsletter.

  • (Optional) SMS Flows 💬

    We can add SMS to your flows to reach your audience through another channel to drive up to 20% more revenue.

Duration

3 weeks

Skills and tools

Digital Marketer

eCommerce Marketer

Email Marketer

Figma

Klaviyo

Industries

E-Commerce

More services

Customer Lifecycle Journey Roadmap

STARTING AT

$1,500

fixed rate