Content Strategy

Hsing Tseng

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About this service

Summary

Creating content without a strategy is like playing pin the tail on the donkey. You might get it right, but most of the time, you're flailing around blindly, hoping you stick its butt eventually.

I've created and maintained a 12+ month content strategy for a client at Animalz, and would love to bring that expertise to you.

First, we'll hop on a 30-min discovery call to discuss your content goals, desired outcomes, and content marketing pain points.

You'll need to provide me with access to your website's Google Analytics; then, I'll get to work analyzing your site using my tool stack: Google Sheets, Google Docs, SEMrush, and Ahrefs.

Based on your unique goals, I will develop a content strategy aligned with your business objectives. This includes ideation around relevant topic clusters, low keyword-difficulty opportunities, identification of content gaps through competitor analysis, and more.

Pricing is based on months of strategy and volume of ideas requested.

Bundle with content audit and/or SEO briefs to create a complete package so you can rev up your content marketing engine immediately, and start contracting freelancers to write your content for you. I'm also available to do that, if desired. ;)

What's included

Keyword strategy spreadsheet
A sheet with all keyword opportunities you should target + proposed title recommendations, based on SEO.
Content strategy document
A document that explains the what, why, and how of your proposed content strategy, based on data recommendations.
Loom or Zoom call
If desired, I can create an async video explainer of the content strategy, or hop on a call to discuss.

Skills and tools

Marketing Strategist