I will write ad campaigns and brand concepts that connect by Tushita AhlawatI will write ad campaigns and brand concepts that connect by Tushita Ahlawat

I will write ad campaigns and brand concepts that connectTushita Ahlawat

I craft advertising ideas that make brands unforgettable. Drawing from my experience at McCann and Hakuhodo, I combine creative insight and strategic thinking to develop campaign concepts, taglines, and brand stories that truly connect with audiences.

What's included

Campaign Concept Routes

Three distinct campaign directions developed around your brand’s objective and audience insight. Each route includes a concept title, tagline options, and a short write-up (concept note) explaining the idea and execution potential. Delivered as: PDF or Google Docs presentation (2–3 pages per route) Includes: 1 round of revisions per route

Taglines & Key Messaging

A set of strong, memorable taglines and supporting copy lines that capture your campaign voice. Each tagline is developed to work across multiple platforms — print, digital, and social. Delivered as: Document (Word or Google Doc) Includes: 2–3 tagline variations per campaign idea

Creative Deck / Concept Presentation

A polished campaign deck summarizing concept routes, insights, tone of voice, and example executions across media (digital, TVC, print, OOH, etc.). Ideal for client or internal presentations. Delivered as: PDF / Google Slides deck Includes: Up to 2 revisions

FAQs

Example work