I will write ad campaigns and brand concepts that connect

Starting at

$

200

About this service

Summary

I craft advertising ideas that make brands unforgettable. Drawing from my experience at McCann and Hakuhodo, I combine creative insight and strategic thinking to develop campaign concepts, taglines, and brand stories that truly connect with audiences.

FAQs

  • What do you need from me to get started?

    I’ll need a short brief about your brand, campaign objective, target audience, and any reference material you have (past work, tone of voice, or visual guidelines). The clearer your brief, the better I can tailor the output.

  • Will I get multiple ideas to choose from?

    Yes, you’ll receive 2–3 distinct concept routes with taglines and key messaging directions so you can pick the one that best fits your brand.

  • How do revisions work?

    Each service includes 1–2 rounds of revisions depending on scope. Revisions cover copy tweaks, phrasing, or tonal adjustments — not full rewrites of the concept unless discussed.

  • Do you also help with visual design or production?

    I specialize in writing and concept development, but I can collaborate with your design or production team to ensure the creative vision stays consistent.

  • What’s your turnaround time?

    Depending on the complexity, delivery ranges from 2–5 days. Urgent timelines can be managed upon request.

What's included

  • Campaign Concept Routes

    Three distinct campaign directions developed around your brand’s objective and audience insight. Each route includes a concept title, tagline options, and a short write-up (concept note) explaining the idea and execution potential. Delivered as: PDF or Google Docs presentation (2–3 pages per route) Includes: 1 round of revisions per route

  • Taglines & Key Messaging

    A set of strong, memorable taglines and supporting copy lines that capture your campaign voice. Each tagline is developed to work across multiple platforms — print, digital, and social. Delivered as: Document (Word or Google Doc) Includes: 2–3 tagline variations per campaign idea

  • Creative Deck / Concept Presentation

    A polished campaign deck summarizing concept routes, insights, tone of voice, and example executions across media (digital, TVC, print, OOH, etc.). Ideal for client or internal presentations. Delivered as: PDF / Google Slides deck Includes: Up to 2 revisions


Duration

1 week

Skills and tools

Creative Strategist

Copywriter

Creative Writer

ChatGPT

ChatGPT

Google Docs

Google Docs

Google Gemini

Google Gemini

Microsoft Word

Microsoft Word

Industries

Advertising
Marketing