Big Campaign Ideas & Creative Strategy
Starting at
$
300
About this service
Summary
FAQs
What do you need from me to get started?
A short brief about your brand, business challenge, and campaign objective. I’ll take it from there - researching, conceptualizing, and building creative routes.
Can I get visual mockups or moodboards?
While my focus is conceptual, I can include simple visual references or collaborate with your design team for visual exploration.
How long does it take?
Typically 4–6 days depending on the depth of the brief and number of routes required.
What's included
Insight & Strategy Breakdown
A concise creative brief or summary highlighting the brand’s opportunity, target insight, and positioning. Delivered as a 1–2 page doc or deck.
Big Campaign Ideas (2–3 Routes)
Three original campaign concepts with taglines, narrative flow, and creative articulation for each route. Every idea includes a clear "why it works" rationale. Will be added in the same deck or doc.
Execution Plan & Channel Breakdown
A detailed outline of how each campaign idea can live across channels (digital, social, influencer, ATL/BTL), including sample post ideas or activations. Will be added in the same deck or doc.
Duration
6 days
Skills and tools
Creative Strategist
Copywriter
Copy Strategist
Google Docs
Google Slides
Microsoft PowerPoint
Microsoft Word
Industries