What's included

• Brand Discovery & Research

  In this phase, I immerse in the client’s world. and conduct market analysis and competitive audits to uncover core values, audience expectations, and market gaps.

• Brand Strategy

  I define the brand’s positioning, personality, promise, and messaging pillars. By clarifying the brand’s unique value and tone of voice, I ensure that every visual choice reinforces a cohesive story and resonates with the target audience.

• Creative Direction

  I translate strategy into visual direction, design 3 moodboards to align with the brand vision.

• Logo Design

  3-4 logo concepts are designed, and once a specific design is approved, I'll create all logo and mark variations, and file formats in PNG, JPG, SVG, and PDF in different scaling for different purposes.

• Visual Identity

  Visual system that includes: Color palette, Typography, Iconography style, Patterns, graphic textures, Photography, and illustration guidelines.

• Revisions

  A higher number of 4-5 revision rounds to ensure a more flexible design direction.

• Brand Assets

  Design brand stationery, social media profile and post templates, brand mockups, and other digital or printable assets.

• Brand Identity and Guideline

  A beautifully designed brand identity and guideline in PDF that explains the design in every aspect and usage rules for any internal team or external partner to use to ensure brand consistency.

• Files Delievery

  All the logo and branding assets are in export-ready, organised files in all the respective file formats.