This package is for clients who already have a logo but need to build a comprehensive visual system around it. It's about creating consistency and a cohesive brand experience across all touchpoints.
What's included
Brand Strategy
Define the brand’s positioning, personality, promise, and messaging pillars. By clarifying the brand’s unique value and tone of voice, I ensure that every visual choice reinforces a cohesive story and resonates with the target audience.
Color Palette
Development of a full color palette with specific codes for digital (HEX, RGB) and print (CMYK) applications.
Typography System
Selection of a typeface, font family, and typography hierarchy.
Visual Identity
Design a visual system that includes: Iconography style, Patterns and graphic textures, Photography, and illustration guidelines.
Brand Assets
Design brand stationery, social media profile and post templates, brand mockups, and other digital or printable assets.
Revisions
A specified number of revision 3 rounds to refine the brand elements
Files Delievery
All the logo and branding assets are in export-ready, organised files in all the respective file formats.
This package is for clients who already have a logo but need to build a comprehensive visual system around it. It's about creating consistency and a cohesive brand experience across all touchpoints.
What's included
Brand Strategy
Define the brand’s positioning, personality, promise, and messaging pillars. By clarifying the brand’s unique value and tone of voice, I ensure that every visual choice reinforces a cohesive story and resonates with the target audience.
Color Palette
Development of a full color palette with specific codes for digital (HEX, RGB) and print (CMYK) applications.
Typography System
Selection of a typeface, font family, and typography hierarchy.
Visual Identity
Design a visual system that includes: Iconography style, Patterns and graphic textures, Photography, and illustration guidelines.
Brand Assets
Design brand stationery, social media profile and post templates, brand mockups, and other digital or printable assets.
Revisions
A specified number of revision 3 rounds to refine the brand elements
Files Delievery
All the logo and branding assets are in export-ready, organised files in all the respective file formats.