Brand Identity Design
Starting at
$
2,000
About this service
Summary
Together we will create a visual brand identity that you and your customers love. You will be given everything you need to build and market your business!
- A 1:1 call or email conversation (your choice) to discuss your target audience, key values, tone, and voice of your brand.
- Based on our conversation, I will create a mood board that speaks to your brand's values. Mood boards include images, color palettes/schemes, fonts, packaging ideas, etc. I will share this with you before we decide on a visual direction. Changes can be made to this to ensure we move forward accordingly.
- Once we are happy with the direction of the mood board, we can move forward with the actual branding. I will create 2-3 concepts for you to chose from (this includes logos, color palettes, typography suite, and mockup applications).
- You will chose one concept or a combination of them to move forward with. I will make adjustments (as needed) and present you with the final brand identity.
- Once approved, I will send the deliver the final files!
What's included
Primary Logo
The primary logo is the MVP of your brand. It should be used most frequently, whenever space allows.
Secondary Logo
This is the logo you’ll use when the primary logo doesn’t fit or feel right in a chosen context. If your primary logo is takes up more vertical real estate, maybe this one is more horizontal. This logo still feels cohesive and at home with the rest of your identity, but is used on more of an as-needed basis.
Color Palette and Typography Suite
Colors and type that fit your brand's aesthetic but are also play off of your brand's values.
Brand Guidelines
Brand guidelines will help your business stay consistent and demonstrate what your company values and stands for.
Duration
2-4 weeks
Skills and tools
Work with me
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