Brand Identity Design - 4 Week Service

Esther Ebbi

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About this service

Summary

Experience a fresh approach to brand design that prioritizes your unique story and vision. Over four weeks, I’ll work closely with you to create a compelling brand identity that resonates with your audience. From understanding your goals to crafting a memorable logo and cohesive visuals, this service is all about bringing your brand to life in a way that feels authentic and engaging. Let’s collaborate to build a brand that stands out and connects with your customers!

Process

Discovery Call: We’ll discuss your vision, goals, and any ideas you have for your brand.
2. Discovery Vol. 2: You’ll fill out a brief questionnaire to help me understand your target audience and market.
3. Brand Strategy Crash Course: I’ll create initial logo designs and visual concepts based on our discussions.
4. Brand Strategy - The Comeback: We’ll review the concepts together, and you can provide feedback for adjustments.
5. Return Of The Brand Strategy: After refining the designs, I’ll finalize your logo, color palette, and typography.
6. Style It Like That: I’ll create a simple guide outlining how to use your brand elements effectively.
7. Last Dance: You’ll receive all final files and assets, along with a summary of the project.
8. Sad To See You Go!: We’ll discuss how to implement your new brand identity in your business.

What's included

  • Brand Strategy

    1. Discover Questionnaire: Deep dive into your existing vision, mission & values’ structure 2. Brand Positioning: Stand out factors of your brand, competition analysis & market breakdown especially with target audience & potential niche 3. Target Audience Profiling: Ideal customers, demographics & interests in depth 4. Brand Messaging: Key communication style, tone & voice of the brand to reflect the personality

  • Visual Identity

    1. Logo Design Concepts - three different logo types (primary, secondary & logo mark) along with color variations & reduced file sizes. 2. Color Palette - Dive into the color palette of your brand with its potential evolution 3. Typography Guidelines - Fonts, typeface & texts across communication 4. Brand Style Guide - Easy to use & user friendly guide with simple instructions along with the long presentation. 5. Social Media Assets - basic illustrations & patterns for social media usage alongside your imagery

  • Case Study

    1. Project Overview - brief summary of the project, including your objectives and needs. 2. Design Process Overview - developing your brand strategy and visual identity in depth 3. Final Deliverables Showcase - visual presentation of the final logo, color palette, typography, and other assets. 4. Client Testimonials (Scope-Dependent): If you’re happy with the results, I’ll ask for a quote to include in the case study. 5. Implementation Guidelines: Effective ways to utilize the entire cohort of guidelines & colors in line with branding

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Procreate

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