What's included

• Brand Strategy

  1. Discover Questionnaire: Deep dive into your existing vision, mission & values’ structure 2. Brand Positioning: Stand out factors of your brand, competition analysis & market breakdown especially with target audience & potential niche 3. Target Audience Profiling: Ideal customers, demographics & interests in depth 4. Brand Messaging: Key communication style, tone & voice of the brand to reflect the personality

• Visual Identity

  1. Logo Design Concepts - three different logo types (primary, secondary & logo mark) along with color variations & reduced file sizes. 2. Color Palette - Dive into the color palette of your brand with its potential evolution 3. Typography Guidelines - Fonts, typeface & texts across communication 4. Brand Style Guide - Easy to use & user friendly guide with simple instructions along with the long presentation. 5. Social Media Assets - basic illustrations & patterns for social media usage alongside your imagery

• Case Study

  1. Project Overview - brief summary of the project, including your objectives and needs. 2. Design Process Overview - developing your brand strategy and visual identity in depth 3. Final Deliverables Showcase - visual presentation of the final logo, color palette, typography, and other assets. 4. Client Testimonials (Scope-Dependent): If you’re happy with the results, I’ll ask for a quote to include in the case study. 5. Implementation Guidelines: Effective ways to utilize the entire cohort of guidelines & colors in line with branding