What's included

• Brand Logo Suite

  1. A primary logo in full color 2. A secondary logo for smaller uses 3. A submark or icon version 4. Black & white variations 5. Horizontal, vertical, and stacked versions 6. Transparent background files 7. A favicon for your website 8. All in AI, EPS, PDF, PNG, and JPEG formats

• Visual Identity Suite - Scope-Dependent

  1. Patterns & Textures: that complement the brand 2. Imagery Style: Guidelines for photography, illustrations or graphics 3. Color Palette: Primary & Secondary colors in HEX, RGB & CMYK codes. 4. Typography: Fonts for heading, body text & accents with usage guidelines 5. Brand Guidelines Document: comprehensive guide on using logo, colors, fonts & imagery. 6. Business Card & Stationery: Letterheads, email signatures & business card template 7. Mockups: Brand Visuals in real-life scenarios.

• Brand Strategy - Scope-Dependent

  1. Brand Positioning: Differentiation from competition. 2. Messaging Framework: Core messages & key communication points including brand tone & voice. 3. Competitive Analysis: Basic review of competition & specific market positioning 4. SWOT Analysis: Strengths, Weaknesses, Opportunities & Threats for the brand. 5. Brand Identity Guidelines: Guide to align the brand visually with strategy