Brand Intensive - 1 Week Service

Esther Ebbi

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About this service

Summary

Breathe life into your brand identity with a fresher concept of visuals & communication. With this service you’ll be receiving a basic brand intensive for revamping your existing brand towards either a newer audience or just to switch gears.

Process

#1. Discovery Call - Get the vibes right & learn everything we need to know about each other. Decide to proceed or not within 24 hours of sending request. #2. Set It Up - Sign the contracts, discuss pricing & push for the deadlines with details of the project. At this stage will kindly request some design inspiration within your archives.
#3. Brand Strategy Vol. 1 - First edition of your entire brand suite requirements will be sent over within 3 days including visual identity. #4. Return Of The Brand Strategy - Second edition with any corrections, brand strategy guidelines & choices made in the visuals will be finished & sent over in all its files within the next 2 days. #5. Exit Stage: Offboard! - Final Call with all explanations, queries answered & final payments made & signed off here.

What's included

  • Brand Logo Suite

    1. A primary logo in full color 2. A secondary logo for smaller uses 3. A submark or icon version 4. Black & white variations 5. Horizontal, vertical, and stacked versions 6. Transparent background files 7. A favicon for your website 8. All in AI, EPS, PDF, PNG, and JPEG formats

  • Visual Identity Suite - Scope-Dependent

    1. Patterns & Textures: that complement the brand 2. Imagery Style: Guidelines for photography, illustrations or graphics 3. Color Palette: Primary & Secondary colors in HEX, RGB & CMYK codes. 4. Typography: Fonts for heading, body text & accents with usage guidelines 5. Brand Guidelines Document: comprehensive guide on using logo, colors, fonts & imagery. 6. Business Card & Stationery: Letterheads, email signatures & business card template 7. Mockups: Brand Visuals in real-life scenarios.

  • Brand Strategy - Scope-Dependent

    1. Brand Positioning: Differentiation from competition. 2. Messaging Framework: Core messages & key communication points including brand tone & voice. 3. Competitive Analysis: Basic review of competition & specific market positioning 4. SWOT Analysis: Strengths, Weaknesses, Opportunities & Threats for the brand. 5. Brand Identity Guidelines: Guide to align the brand visually with strategy

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe Photoshop
Figma
Procreate

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