What's included

• Project exploration

  Meeting to understand the needs of the project

• Moodboards

  First step of the creative process. Define two or three options to embody the product or the experience (inspiration for color, typography, iconography, layout, interactive principles and animations)

• Concepts

  Development of two directions to preview the art direction and UI (color palette, iconography, components). Included 2 rounds of revisions. The ideal for this step is to already have wireframes to implement in the first design intentions

• Production

  The production of the UI design will be based on the validated direction. Included 2 rounds of revisions for each page before the final version

• Web UI Guidelines

  Deliverable with instructions, restrictions and applications of the new UI to insure autonomy and keep consistency (logotype, color palette, typography, iconography, assets)