What's included

• Project exploration

  Meeting to understand the needs of the project

• Moodboards

  First step of the creative process. Define two or three options to embody the brand (inspiration for color, typography, iconography and tone of voice)

• Concepts

  Development of two directions to preview the branding (logotype, color palette, iconography principle). Included 2 rounds of revisions

• Production

  This step include primary logo and brand elements as a final result according to the validated direction

• Brand collateral

  Based on the needs of the project, this step could included print and digital deliverables (business card, social media, poster…)

• Brand Guidelines

  Deliverable with instructions, restrictions and applications of the new brand to insure autonomy and keep consistency (logotype, color palette, typography, iconography, assets)